Browsing Tag
marketing your business
8 posts
Press Release: How to Write One That Will Get Published
There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with them every day. If yours doesn’t immediately stand out, it won’t get read, let alone published. These tips will help you...
Market Your Small Business Using Out-of-the-Box Strategies
Thinking outside of the box does not always mean reinventing the wheel. Sometimes it means inventing new ways to use the wheel. If you’ve hit a wall trying to market your small business, check out these unconventional strategies for using long-established marketing tools. Personalized direct mailers Like most people, I tend to throw away direct...
Success of Your Business: How to Market
Marketing: Your Message, Your Brand, Your Business As you probably already know, marketing is a huge factor in the success of your business. You can have a great product or service, but without marketing to spread the word it can be difficult to bring in customers, especially if you are just starting out and newer...
Can you overstep the line to cut through the clutter and market your product?
From Joan Isabella, StartupNation Radio consultant This weekend, I came across two marketing concepts that made me ask the question WHAT ARE THESE PEOPLE THINKING?!?!?!. The first was in an article in the Detroit Free Press and it talked about a new energy drink called "Cocaine". The spokesperson for the company said, "It's a fun...
When is Bragging a Good Thing?
This was the question raised in the StartupNation.com community forum recently. It turns out to be a really good question because that forum topic has risen to be one of the most popular in the entire community. It seems that the answer to the question is that bragging is always a good thing when done...
Word of mouth marketing and advertising
Here's how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you'll get talked about. A lot. Example? One of the StartupNation community members, nickname jonese, noticed that we were having a particularly troublesome time with spam in...
Marketing your small business: Choose your words carefully
When you write an advertisement, whether it's for the newspaper, radio, or internet, you may want to tell people that your product is of high quality; that it's a great value. You want them to know you have integrity. You are devoted to customer service, and you care about them deeply. Right? Wrong! According to...
Craig of Craigslist… visionary or listener?
We had a great hour with Craig Newmark, founder of Craigslist this weekend, unearthing the seeds of his success and giving you access to him through our call-in radio program. It was a great hour for us, and Craig loved the variety of calls and the opportunity to share his wisdom. During the program, we...