Browsing Tag

marketing your small business

7 posts
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HubSpot Has Your Marketing Needs Covered

 According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and...
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How to Market

Nobody needs a drill. What they need is a hole. The drill is merely the means to the end. In our business, nobody needs brochures or postcards. What they need is to grow their business by communicating more effectively with their customers and prospects. Nobody needs what you sell. What they need is what your...
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When is Bragging a Good Thing?

This was the question raised in the StartupNation.com community forum recently. It turns out to be a really good question because that forum topic has risen to be one of the most popular in the entire community. It seems that the answer to the question is that bragging is always a good thing when done...
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Word of mouth marketing and advertising

Here's how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you'll get talked about. A lot. Example? One of the StartupNation community members, nickname jonese, noticed that we were having a particularly troublesome time with spam in...
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Marketing your small business: Choose your words carefully

When you write an advertisement, whether it's for the newspaper, radio, or internet, you may want to tell people that your product is of high quality; that it's a great value. You want them to know you have integrity. You are devoted to customer service, and you care about them deeply. Right? Wrong! According to...
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The Scheherazade marketing plan – 1001 Arabian nights

The ultimate customer retention strategy can be found in the story of Scheherazade & 1001 Arabian Nights. Do you know the story? King Shahryar decides that all women are inherently unfaithful, so he has each wife murdered after the wedding night. This goes on for three years. The king's wazir (the guy who beheads the...