Browsing Tag
marketing your small business
7 posts
HubSpot Has Your Marketing Needs Covered
According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and...
How to Market
Nobody needs a drill. What they need is a hole. The drill is merely the means to the end. In our business, nobody needs brochures or postcards. What they need is to grow their business by communicating more effectively with their customers and prospects. Nobody needs what you sell. What they need is what your...
Can you overstep the line to cut through the clutter and market your product?
From Joan Isabella, StartupNation Radio consultant This weekend, I came across two marketing concepts that made me ask the question WHAT ARE THESE PEOPLE THINKING?!?!?!. The first was in an article in the Detroit Free Press and it talked about a new energy drink called "Cocaine". The spokesperson for the company said, "It's a fun...
When is Bragging a Good Thing?
This was the question raised in the StartupNation.com community forum recently. It turns out to be a really good question because that forum topic has risen to be one of the most popular in the entire community. It seems that the answer to the question is that bragging is always a good thing when done...
Word of mouth marketing and advertising
Here's how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you'll get talked about. A lot. Example? One of the StartupNation community members, nickname jonese, noticed that we were having a particularly troublesome time with spam in...
Marketing your small business: Choose your words carefully
When you write an advertisement, whether it's for the newspaper, radio, or internet, you may want to tell people that your product is of high quality; that it's a great value. You want them to know you have integrity. You are devoted to customer service, and you care about them deeply. Right? Wrong! According to...
The Scheherazade marketing plan – 1001 Arabian nights
The ultimate customer retention strategy can be found in the story of Scheherazade & 1001 Arabian Nights. Do you know the story? King Shahryar decides that all women are inherently unfaithful, so he has each wife murdered after the wedding night. This goes on for three years. The king's wazir (the guy who beheads the...