The Scheherazade marketing plan – 1001 Arabian nights

Latest posts by Joel Welsh (see all)

The ultimate customer retention strategy can be found in the story of Scheherazade & 1001 Arabian Nights.

Do you know the story? King Shahryar decides that all women are inherently unfaithful, so he has each wife murdered after the wedding night. This goes on for three years. The king’s wazir (the guy who beheads the virgin brides in the morning) has problems getting new women, and tells his plight to his daughter Scheherazade, who offers herself as bride for the night.

Risky? Oh yeah. But Scheherazade had a plan. She tells the king an exquisitely captivating story every night and, here’s the key move to her success, leaves him wanting more the next day. So much so, that he gives her a stay of execution every day for 1001 nights of storytelling.

Ultimately, the king recounts his bride-killing strategy, and everyone lives happily ever after.

Are you that captivating for your customers? Are you thinking EVERY DAY about what will make your customers yearn for just one more day of your service or just one more order of your product?

You’d better. Or you will become beheaded by your customers. But if you tell your story properly, you’ll have a customer for a lifetime. Just like Scheherazade.

Total
0
Shares
Previous Article

Must-have tool for a home business

Next Article

Marketing your small business: Choose your words carefully

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
entrepreneur
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...