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small business marketing plan

7 posts
business plan
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Assembling the Perfect Business Plan for Your Startup

Assembling an appropriate business plan is the most important aspect of a startup business The process of assembling an appropriate business plan is often the most important aspect of putting up a startup company that has the best possible chance of being successful and prosperous. Business plans are intended to provide entrepreneurs with a specific...
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HubSpot Has Your Marketing Needs Covered

 According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and...
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To move forward, work backward

Have you ever heard someone say, "let's do a work back"? I met with a techie recently who was talking about how he approaches creating a great website. He said, "My preferred strategy is to write out the wish list and then do a work back plan." He was referring to the same concept that...
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Planning to Write Your Business Plan

My new company's business plan went from beta to final release today. I'm very proud of the final product, and am excited to circle back to to prospective investors. In my opinion, Jeff and Rich have written the definitive "how-to" on business plan authorship. But how do you plan to write a business plan? I...
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Does your business plan include blue jeans?

It's often quite fascinating to see how the mind of an entrepreneur jumps from one thought to another. Readers of this blog are familiar with how typical everyday events are the supporting content for what ends up written here. Today I was reading an article in the Washington Post about Yahoo search running on all...
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Infosys Technologies entrepreneur sticks to his own rules

There are many things to be impressed about by people who start and grow their own business. There is a unique success story in the news today about the co-founder of Infosys Technologies, India's powerfully successful Consulting and IT Services company. N.R. Narayana Murthy, the entrepreneur who says he starts every day by cleaning the...
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The Scheherazade marketing plan – 1001 Arabian nights

The ultimate customer retention strategy can be found in the story of Scheherazade & 1001 Arabian Nights. Do you know the story? King Shahryar decides that all women are inherently unfaithful, so he has each wife murdered after the wedding night. This goes on for three years. The king's wazir (the guy who beheads the...