Establishing a recognizable identity with your customers

For most people, the majority of emails we receive are junk. As a result, we’ve developed an unconscious little ritual when we open our in-boxes. It seems at first glance that we would look to the subject line of a message to decide whether or not to open it. However, recent studies have shown that most readers check the ‘From’ name to see if they know the sender. At first, I was surprised; then I remembered another important rule for email marketing: the rule of identity.

When you send an email, you have to remember that the identity of the sender is just as important as the message content. Of course, part of establishing an identity requires providing premium content that gives value to your customers. But it’s just as important to use a recognizable ‘From’ name and address. This could be the name of your organization, or the name of a highly visible person within your organization. Most importantly, I have found that you must be consistent. Think of it like establishing an electronic friendship: over time, our customers will get to know our companies. Only after they get to know who we are will they check our subject lines for the message’s content.

Of course, this means that your subject lines should also serve to establish your identity. Next time, I’ll explain how to use your subject lines to continue developing familiarity.

Previous Article

More on Computer Storage

Next Article

Reeling in the Employees You Need

Related Posts
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
payroll loan
Read More

The Best Business Loans to Help with Payroll

When faced with the unexpected, coming up with the capital needed to pay employees on time can be challenging. While it’s important to budget and allocate cash accordingly, financial challenges and unplanned costs are common for all businesses. The good news is, there are a variety of small business lending options that can provide you...
fund your startup
Read More

Top 10 Ways to Fund Your Startup

Deciding to start a new business is exciting, but it can be tough to maintain that eagerness throughout the journey, especially when it comes to finding funding for your startup. Funding for any business can be challenging, but for startups, it’s notably more difficult. This is because many traditional business loans require at least one...