Book Recommendation: Nudge
Christine is a Senior Program Manager at Microsoft with several years experience in the .com industry.
She recently started social venture labs, an idea incubator for those leading small mission-driven businesses or organizations looking to create relationships, share ideas and get feedback on common business practices. She is new to StartupNation, and looking to profile mission driven companies and discusses related themes.
Similar message to my Fish Sticks post about people’s likelihood to do the right thing, if just given the right information….
WorldChanging book review:
“Authored by two Univeristy of Chicago heavy-hitters, Economist Richard Thaler and Law Professor Cass Sunstein, Nudge explores the policy implications of behavioral economics, a field describing the irrationalities of human behavior. Taking findings from psychology (e.g. people procrastinate; they’re averse to losing money), Thaler and Sunstein propose policies to help us make the best decisions, in light of our irrational tendencies. In a classic example, they suggest we design 401k plans to require “opting-out” rather than “opting-in,” thus encouraging people to save by default. […]
Nudge goes beyond psychological research to suggest concrete ways to improve public policy in light of experimental findings.
Humans are bad at long-term planning: but what if cars came with stickers tallying the monthly cost of gas over the next five years: sticker shock might lead buyers to a more efficient car? Or what if we “nudged” people to conserve energy by showing how their energy use stacks up with that of neighbors?”