sustainability Archives

How Startups Can Balance Social Impact and Profit

Professor Henrietta Onwuegbuzie of Lagos Business School claims, “Being purpose-driven helps companies grow faster and make more money.” But what exactly does it mean to be a purpose-driven business, and how can startups balance social...

byChristos Kritikos

April 29, 2022

Why It’s Important For Businesses to Go Green

Global warming is a reality and sustainability is a necessity. Beyond what one can achieve on an individual level, consumers strive to be environmentally friendly and are searching for companies willing to commit and do...

byAna Bonifacio

February 15, 2022

Easy Ways to Implement Sustainable Business Practices

More and more people are waking up to the negative impacts that business practices can have on the environment. So, there is growing consumer demand for business practices to become more sustainable. Not only can...

byJessica Perkins

February 5, 2022

These 2 Founders Share Their Inspirational Business Journeys on StartupNation Radio

On today's episode of StartupNation Radio, Jeff interviews two entrepreneurs with Michigan-based businesses: Ali Rose VanOverbeke of Genusee and Zach Berg of Mongers’ Provisions. StartupNation exclusive discounts and savings on Dell products and accessories: Learn...

byStartupNation

May 22, 2021

7 Midwest Sustainability Startups to Know About in 2021

We’re so happy that more startups than ever are founded on a mission of sustainability. If you’re looking for a great job at a Midwest sustainability startup, you have so many choices. We rounded up...

byRyan Landau

May 19, 2021

How Startups Can Achieve B Corp Status (and Why it’s Important)

The idea of starting and running a business for any reason other than profit may seem counterintuitive to some. But a growing number of businesses around the world are turning that idea on its head,...

byJames Chin Moody

April 22, 2021

Why a Certified B Corporation is the Secret to a Sustainable Business

In 2019, the Business Roundtable issued an open letter called “Statement on the Purpose of a Corporation,” in which 181 CEOs signed the letter, stating that they pledged to lead their companies to the benefit...

byMyCorporation

July 20, 2020

Building a Sustainable Brand: Why Going Green is Good for Business

Today, consumers care more about where their products come from than ever before. With many brands reaping the rewards of a more socially and environmentally friendly approach, it’s time for startups to follow suit in...

byMatt Tilbrook

April 22, 2020

Why Sustainability Matters in Business

As you’re building your business, you’ll find yourself juggling many essential tasks. Product design, website management, bookkeeping, marketing and more may initially come to mind as crucial components to starting a business. There's also no...

byMatthew Hollis

January 18, 2020

Should the E-Commerce Industry Scale Back Two-Day Shipping?

Once a consumer purchases an item online, the clock starts ticking. Their expectations have aligned with the two-day shipping standard set by large corporations like Amazon. According to a Clutch study, 48 percent of online...

byNicole Schlabach

December 29, 2019

How Entrepreneurs are Shaping the Future of the Food Industry

Did you know that consumer demand for alternative foods, including meat substitutes and plant-based ingredients, increased by 17 percent in 2018? While we often hear about big-name companies launching new products to appeal to changing consumer tastes...

byAndrew Thomson

December 27, 2019

The Road Less Traveled: Why More Entrepreneurs are Choosing Measured Profitability Over Fast-Paced Growth

Venture capital investment shows no sign of slowing down anytime soon. In 2015, VC funding for U.S startups was at $60 billion; by July of 2019, $62 billion had already been invested. By the end of...

byAlex Song

December 17, 2019

How to Make Your Startup Sustainable Over Time When Hiring

One of the many challenges entrepreneurs experience when starting a new business is building their first team. It can seem overwhelming at first, but upon understanding that a C-Suite lineup of executive-level managers is not...

byPhil Alves

October 29, 2019

Hustle Overdrive: Start Sustaining Your Business Instead

In today’s entrepreneurial culture, hustling is a source of pride for many. But the question must be asked: Should we be proud of hustle? Is there any other way to maintain success? And if hustle...

byJustin E. Crawford

July 24, 2019

How This Entrepreneur Bounced Back From Near Bankruptcy to Build a 7 Figure Business

By the end of 2014, I had two options: either declare bankruptcy or find someone crazy enough to approve a business loan to the tune of $100,000. I’d spent my whole life hoping to own...

byJessica Zimmerman

May 13, 2019

Buy the Change You Want to See: Navigating Personalization and the Quest for Individuality

The following is excerpted from "Buy the Change You Want to See" by Jane Mosbacher Morris with Wendy Paris, published by TarcherPerigee, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC....

byJane Mosbacher Morris

May 7, 2019

Making the Transition from Freelancer to Entrepreneur

From the outside looking in, running a business and freelancing can appear quite similar. Both freelancers and entrepreneurs can set their own schedule, work from just about anywhere, and decide what projects interest them. From...

byJustin E. Crawford

April 29, 2019

Shark Tank: A Case Study in Patent Protection for Startups

Many startups struggle to determine when to obtain a patent, or whether to obtain one at all. Here, we’ll examine the show, “Shark Tank,” to demonstrate that it is important to first determine the marketability...

byEddie Obissi

August 28, 2018

5 Preconceptions That May Be Preventing Your Side Hustle From Becoming Your Full-Time Gig

Entrepreneurship has always been the soul of the American economy. A recent survey revealed that 21 million people in the U.S. already have a side hustle, another 7.5 million plan to start a new one...

byDottie Chong

April 10, 2018

6 Ways to Profit With a Purpose as an Entrepreneur

Doing well is hard enough for most entrepreneurs. How on earth are they supposed to make their business a force for good, too? Six altruistic members of The Oracles share how you can make the world a...

byThe Oracles

January 31, 2018