Browsing Tag


32 posts
social impact profit
Read More

How Startups Can Balance Social Impact and Profit

Professor Henrietta Onwuegbuzie of Lagos Business School claims, “Being purpose-driven helps companies grow faster and make more money.” But what exactly does it mean to be a purpose-driven business, and how can startups balance social impact and profit? StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Why social impact is...
Read More

Why It’s Important For Businesses to Go Green

Global warming is a reality and sustainability is a necessity. Beyond what one can achieve on an individual level, consumers strive to be environmentally friendly and are searching for companies willing to commit and do the same.  With the noticeable rise in climate change and irrefutable scientific data, it’s unbelievable that there are still companies...
Read More

Easy Ways to Implement Sustainable Business Practices

More and more people are waking up to the negative impacts that business practices can have on the environment. So, there is growing consumer demand for business practices to become more sustainable. Not only can businesses do their bit for the environment by becoming more sustainable, but they can also improve their brand image, generate...
StartupNation Radio
Read More

These 2 Founders Share Their Inspirational Business Journeys on StartupNation Radio

On today's episode of StartupNation Radio, Jeff interviews two entrepreneurs with Michigan-based businesses: Ali Rose VanOverbeke of Genusee and Zach Berg of Mongers’ Provisions. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Genusee and Mongers' Provisions here: First up is VanOverbeke,...
midwest sustainability startups
Read More

7 Midwest Sustainability Startups to Know About in 2021

We’re so happy that more startups than ever are founded on a mission of sustainability. If you’re looking for a great job at a Midwest sustainability startup, you have so many choices. We rounded up some great companies doing good work in the environmental space in the Midwest. Here are a few of the awesome...
B Corp
Read More

How Startups Can Achieve B Corp Status (and Why it’s Important)

The idea of starting and running a business for any reason other than profit may seem counterintuitive to some. But a growing number of businesses around the world are turning that idea on its head, and showing that business can — and should — do more. During 2020, a 23% growth in global submissions to become...
B Corporation
Read More

Why a Certified B Corporation is the Secret to a Sustainable Business

In 2019, the Business Roundtable issued an open letter called “Statement on the Purpose of a Corporation,” in which 181 CEOs signed the letter, stating that they pledged to lead their companies to the benefit of all stakeholders. Who makes up all stakeholders? This group compromises more than just a corporation’s shareholders; it also includes...
Read More

Building a Sustainable Brand: Why Going Green is Good for Business

Today, consumers care more about where their products come from than ever before. With many brands reaping the rewards of a more socially and environmentally friendly approach, it’s time for startups to follow suit in building sustainable brands. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here The market for ethical...
Read More

Why Sustainability Matters in Business

As you’re building your business, you’ll find yourself juggling many essential tasks. Product design, website management, bookkeeping, marketing and more may initially come to mind as crucial components to starting a business. There's also no better time to weave sustainability into your business than when you’re getting started. Going green is more than just a...
e-commerce shipping
Read More

Should the E-Commerce Industry Scale Back Two-Day Shipping?

Once a consumer purchases an item online, the clock starts ticking. Their expectations have aligned with the two-day shipping standard set by large corporations like Amazon. According to a Clutch study, 48 percent of online shoppers surveyed said they typically receive deliveries within two to three days after making a purchase. While the quick turnaround...
food industry
Read More

How Entrepreneurs are Shaping the Future of the Food Industry

Did you know that consumer demand for alternative foods, including meat substitutes and plant-based ingredients, increased by 17 percent in 2018? While we often hear about big-name companies launching new products to appeal to changing consumer tastes (hello, Burger King), there is also an army of innovative startups that are more quietly working alongside existing food companies...
Read More

How to Make Your Startup Sustainable Over Time When Hiring

One of the many challenges entrepreneurs experience when starting a new business is building their first team. It can seem overwhelming at first, but upon understanding that a C-Suite lineup of executive-level managers is not necessary at the validation stage, the stress dissipates. At the beginning of a company’s journey, workers are needed more than...
Read More

Hustle Overdrive: Start Sustaining Your Business Instead

In today’s entrepreneurial culture, hustling is a source of pride for many. But the question must be asked: Should we be proud of hustle? Is there any other way to maintain success? And if hustle is a good thing, at what point does it go overboard and become workaholism? It’s not that we haven’t yet...
Read More

Making the Transition from Freelancer to Entrepreneur

From the outside looking in, running a business and freelancing can appear quite similar. Both freelancers and entrepreneurs can set their own schedule, work from just about anywhere, and decide what projects interest them. From the perspective of someone stuck in the 9 to 5 grind, both a freelancer and an entrepreneur can seem like...
patent protection
Read More

Shark Tank: A Case Study in Patent Protection for Startups

Many startups struggle to determine when to obtain a patent, or whether to obtain one at all. Here, we’ll examine the show, “Shark Tank,” to demonstrate that it is important to first determine the marketability of a product and sustainability of the corresponding business before applying for patent protection. “Shark Tank” features a panel of...
Read More

6 Ways to Profit With a Purpose as an Entrepreneur

Doing well is hard enough for most entrepreneurs. How on earth are they supposed to make their business a force for good, too? Six altruistic members of The Oracles share how you can make the world a better place while building a wildly successful company for profit. 1. Start today, no matter what The best advice is: start...