Inventor on TV! How She Got on the NBC Today Show

My very dear friend and client Kathy Lancaster, is appearing on TV! The Today Show, specifically, with Kathy Lee Gifford at 10 AM EST with her amazing fashion accessory Kapelli Ear Covers! How did she do it?

Kathy and I have been working on her manufacturing project for one year now, and her shipment of Kapelli ear covers has finally landed here in the USA. Kathy, being the very savvy business woman she is, went to work immediately putting together the team she would need to take her product to the next level, and boy is this product moving……

In any business, you must always have the team to help a product successfully move through the maze and on to the next level. All entrepreneurs experience this, and luckily Kathy sought out the the right people to help her form the start.

First– she hired an experienced manufacturing agent (myself) to get her program done with trusted factories overseas.

Second– She hired a very talented PR person, who is well connected. She hired Erin Saxton of the Idea Network, who is a new product PR expert. Visit her at http://www.theideanetwork.net/. Erin assisted Kathy with her pitch,  she has all the right connections, and bang, Kathy has the TODAY Show! You have to love the power of alignments!

Third– She is collaborating with retail product placement experts to show buyers this item, with high expectations that the product will have retail placement nationwide in mass retailers.

Fourth– and most importantly- Kathy is prepared to take this type of phenomenal TV opportunity and exploit it for as long as she can. She needs to do this because opportunities like this do NOT come along often, and she needs to ride the way for as long as she can for additional exposure.

When you are looking to get your item on a national TV show, partner with the industry experts to help you. It saves time and money in the long run, believe me. Producers use trusted agents to get them products and show ideas, they depend on it daily. Any good agent is worth their weight in GOLD!

The result, the product will appear as a guest host promo item tomorrow morning with Kathy Lee Gifford!

Always ream Big!

Kim Babjak

Total
1
Shares
Previous Article

NEW Military Home Shopping Channel to Launch!

Next Article
unique selling point

Jake Nickell: The Best Decision I Ever Made as Founder of Threadless

Related Posts
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Bartesian
Read More

A Q&A with Ryan Close of Bartesian: Creating and Marketing a Game Changer

Bartesian started as a dream for Ryan Close. But in just a few years, his cocktail company had 975% year-over-year growth and more than $50 million in sales. The business is a media darling and has been featured in such publications as Forbes, Esquire, People and others. And not just every product lands on Oprah's...
entrepreneur
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
payroll loan
Read More

The Best Business Loans to Help with Payroll

When faced with the unexpected, coming up with the capital needed to pay employees on time can be challenging. While it’s important to budget and allocate cash accordingly, financial challenges and unplanned costs are common for all businesses. The good news is, there are a variety of small business lending options that can provide you...