9 Halloween Marketing Ideas

16 Oct 2011

Wendy Kenney

Best-selling author Wendy Kenney owns the company 23 Kazoos, a marketing and publicity firm in Phoenix, Arizona, that has helped companies like Culver's Restaurants, The Arizona Farm Bureau and Tom Chambers Commercial increase their visibility through social media, publicity, and creative marketing strategies.Wendy honed her marketing skills while working for organizations such as MetLife, WebMd, and PacifiCare, as well as owning her own businesses for over 18 years.

As a Marketing Expert, Wendy speaks internationally to corporations and organizations about marketing strategy, branding, and low cost, no cost marketing.

Wendy lives in Phoenix, Arizona, with her husband Mike, and three teenage sons. Her personal goal is to visit all of the Major League Ballparks in the US before she turns 49. So far she has been to 13.

Follow Wendy on Twitter @WendyKenney

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Follow Wendy on Twitter @WendyKenney

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Home office expert Lisa Kanarek is the founder of WorkingNaked.com and the author of five books about working from home, including her new book Organize Your Home Office for Success. Lisa works with entrepreneurs and home-based employees through seminars and individual consultations, to create functional home offices that meet each individual’s working style.

According to the National Retail Foundation, Halloween 2011 is poised to be one of the biggest Halloweens for business in nine years with approximately 70% of consumers indicating they plan on celebrating it this year. In fact, I recently heard that Halloween is quickly becoming one of the most popular holidays in America, second only to Christmas. Don’t miss out on this huge opportunity to market your business this Halloween. Here are 9 Halloween marketing ideas from other small business owners across the US. Use one of these to jump-start your ideas for your own Halloween marketing.

1. Host a Costume Exchange

National Costume Swap Day was started in 2010 by Corey Colwell-Lipson the Founder of Green Halloween. And while the official “Costume Swap Day” is over, you can still host your own or plan on hosting one for next year. Invite people to bring last year’s costume and trade for a new one.

2. Have a Green Halloween Event

And while we’re on the subject, why not have a Green Halloween Event? Instead of giving away the usual candy, why not offer healthy treats and invite people to trick or treat at your business?

3. Hold a Halloween-Themed Contest

Halloween themed contests are very popular and there are no end to the possibilities both online and offline. Pauline Perenack, Marketing Manager for RES.NET, a company that provides software and services to the real estate industry, says, “For Halloween this year, we have hidden monsters throughout the Internet and our system for people to find, with a prize drawing for each monster found. The purpose of the contest is to drive brand recognition, as well as membership purchases/renewals.”

4. Sell Halloween-Themed Products

Omaha Nebraska, hardware store, Westlake Ace Hardware, takes the Halloween theme to extreme this year by selling products to help consumers “zombie-proof” their homes even going so far as to create a “Zombie Preparedness Center on their website. This unusual Halloween marketing idea has created so much buzz that even national media are talking about them.

5. Have a “Punkin Chunkin” Event

Alisa Bennett, President of People at Play, in East Bradenton, Florida; an experiential adventure program that allows participants to run heavy construction equipment such as excavators, skid steer loaders and bulldozers in a fun “construction site” environment, says that the “Punkin Chunkin’ Package” includes time operating a CATERPILLAR 312 Steel Track Excavator through a fun challenge course, followed by the opportunity to smash a dozen (12) large, orange, ripe pumpkins using the Excavator bucket. You don’t have to have heavy equipment to have your own “Punkin Chunkin” event.

6. Charity Photo Costume Event

Benjamin Weatherston’s company, Photo Studio Group in Ann Arbor, Michigan, is giving people a free photo of their child in their Halloween costume in exchange for a food donation.

7. Make Your Place a Trick-or-Treat Stop

Pizza Marketing Expert Scott Anthony says that pizzerias (or any business) can invite the public to visit your business on Halloween to receive a special “treat” and get a picture taken with your mascot (a costumed employee). You can then e-mail them a copy of their photo. Of course, you will need to get their email address to send them the photo and in doing so, you will be building your database so that you can email them throughout the year.

8. Hold a Pumpkin Festival

You can purchase pumpkins in bulk from a local farmer and have your own pumpkin festival. And if you don’t have a retail location, why not have a virtual pumpkin festival on your website, your blog or on Twitter or Facebook?

9. Give Away Halloween-Related Freebies

Want to get more traffic to your website? Then give away Halloween themed freebies such as pumpkin carving templates, Halloween costume ideas, or Halloween party planning tips. Disney Family.com has even gone so far as to have 31 days of Halloween providing free pumpkin carving stencils, craft ideas, recipes, and more. Make your freebie appropriate to your business. (That’s why I’m writing Halloween-related marketing tips.) Invite visitors to sign up for your email newsletter to receive more valuable freebies.

These are just a few of the best Halloween marketing ideas that I found. What are yours? Share them here along with your business link, we love to hear from you!!

Want to get more inexpensive and practical small business marketing ideas?  Sign up for my free marketing newsletter at http://23kazoos.com.

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