Ryan Allis



Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.

Once you are able to truly afford it, hiring new employees is a great way to begin or continue expanding your business into a more sustainable company. If you surround yourself with people who both magnify your strengths and fill in those gaps where you have weaknesses, your company has a higher probability of becoming successful. As I have said before, if you don’t hire new employees when you are able, you aren’t creating a sustainable business for the future, but simply working in a job for yourself.

When you do hire new employees, you can use your email newsletters to announce their hiring. This can be a chance for your subscribers to put a name and face to the people in your company who they may be working or speaking with in the future. Highlighting new employees in your newsletters can help show your company values to your customers because it shows that you care about the personalities of your employees.

Your newsletters can also be a great place to advertise open positions in your company. Loyal customers who are familiar with your product or service can become great employees because they may be able to better sell or support your products to new customers.

Thoughtful and intelligent employees can breathe fresh life and vitality into your business, and help take your company to new heights. Creating new jobs is also a great way for you to give back to your community.

Thank you for reading, and I’ll be back next time with more email marketing tips for your business.

Cheers,

Ryan Allis

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