Heather Schuck

Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.

She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.

Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.

Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at heather@glamajama.com.

My name is Heather Nolte, and I have enjoyed being a small business owner for the past four years.   My company, Glamajama.com , is a lifestyle clothing company that creates glam-studded clothes for women, toddlers, and babies.  Glamajama has been featured on The Today Show, The Early Show, Oprah, Access Hollywood, Entertainment Tonight, Extreme Makeover: Home Edition, E! Daily 10, USA Today,Star Magazine, Parents, ePregnancy, and Working Mother to name a few.  Celebrities who have received clothes include Angelina Jolie, Halle Berry (note from Halle) , Jennifer Lopez, Angela Bassett, Christina Aguilera, Gwen Stefani, Lisa Rinna, and Jessica Alba.  The line is currently available in hundreds of boutiques throughout the states and overseas including Nordstrom’s and Barney’s New York. 

 (Watch me on CBS News)

I founded the company in 2003 as a 25 year old first-time mom.  I had always wanted to be a stay-at-home Mom, but deep down I couldn’t let go of the passion I had for business.  Launching Glamajama was an attempt to satisfy both my personal and professional goals and it has led me on a wonderfully fulfilling journey.   Along that journey, I have been blessed with three children that continue to inspire me each and every day.  As a full-time Mom and full-time business owner, I can relate to the work/life struggles Moms face as they seek financial success outside of the home. 

I am very excited about writing for StartupNation and looking forward to meeting my fellow Moms in Business.  Nearly 10.4 million businesses in the United States are women-owned.  Of those 10.4 million women, many of them are juggling the demands of motherhood and striving to achieve that elusive work/life balance.  With 41% of the businesses out there today being women-owned, the world of business is learning to embrace the diversity and innovation that women can bring to the table.  As the numbers of women entrepreneurs rise, business will continue to become increasingly mom-friendly.   Gone are the days of naysayer’s telling women it’s crazy to think you can “have your cake and eat it to.”  I have benefited from these trends and I am thankful for the women before me that have helped pave the way.  Five years since launching, my company is stronger than ever and I have never missed a single moment with my children.  It hasn’t always been easy, but nothing worthwhile ever is. 

My goal for this blog is to share tips and advice for starting and growing your business, pass along tales of successful Moms in Business, and to report on technology and innovations that can help you find your work/life balance a little easier.  And finally, I hope to inspire you to live your dream of “having your cake and eating it too”!

Is there something you like to hear more about?  Story to share?  Please leave a comment!

Heather Nolte is the founder and CEO of  www.Glamajama.com.  Glamajama creates glam-studded clothing for children- clothing they can wear “from the crib to the catwalk”.  The company has been featured on The Today Show, The Early Show, Oprah, Access Hollywood, Entertainment Tonight, USA Today, Star Magazine, Parents, and Working Mother with celebrity clients including Angelina Jolie, Halle Berry, Jennifer Lopez, Angela Bassett, Christina Aguilera, Gwen Stefani, Lisa Rinna, and Jessica Alba.  Contact her at heather@glamajama.com.


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