How to Easily Get 30% More Clients

27 Mar 2011

Wendy Kenney

Best-selling author Wendy Kenney owns the company 23 Kazoos, a marketing and publicity firm in Phoenix, Arizona, that has helped companies like Culver's Restaurants, The Arizona Farm Bureau and Tom Chambers Commercial increase their visibility through social media, publicity, and creative marketing strategies.Wendy honed her marketing skills while working for organizations such as MetLife, WebMd, and PacifiCare, as well as owning her own businesses for over 18 years.

As a Marketing Expert, Wendy speaks internationally to corporations and organizations about marketing strategy, branding, and low cost, no cost marketing.

Wendy lives in Phoenix, Arizona, with her husband Mike, and three teenage sons. Her personal goal is to visit all of the Major League Ballparks in the US before she turns 49. So far she has been to 13.

Follow Wendy on Twitter @WendyKenney

Become a fan on Facebook

Follow Wendy on Twitter @WendyKenney

Become a fan on Facebook

Home office expert Lisa Kanarek is the founder of WorkingNaked.com and the author of five books about working from home, including her new book Organize Your Home Office for Success. Lisa works with entrepreneurs and home-based employees through seminars and individual consultations, to create functional home offices that meet each individual’s working style.

I’ve been a professional speaker for many years and it’s been a tremendous boon to my business.  In any given year, speaking generates at least 30% of my new clients.   But you don’t need to be a professional speaker to leverage speaking in your business.

Speaking is one of the most powerful marketing tools you can use.

  1. It can establish you as an expert.
  2. Sets you apart from the competition.
  3. Takes away the fear of buying from you.
  4. Makes your phone ring.
  5. Increases your value..
  6. Closes sales.

And on and on and on.

So where do you speak?  How do you get speaking gigs?    Here’s the quick and easy process.

  1. Tell everybody you’re available to speak.
  2. Volunteer to be a guest speaker for any groups that you currently belong to.
  3. Put on a test presentation and invite your best customers/friends.  Ask for their feedback and advice.  If you’re good, they will let you know.  Tell them you need introductions to the groups that they attend.
  4. Speak anywhere and everywhere to start.  It doesn’t matter how large or small the group is.  You need the practice, and you need to add groups to your speaking resume.
  5. Speak often. Momentum creates momentum.  I find that the more I speak, the more I speak.
  6. Join an organization to hone your skills, Toastmasters is a good one, but many networking organizations have member speakers also.  This is a good place to practice in a safe environment.

Speaking has been one of the most powerful strategies that I have used to grow my business, and I know it will work for you too.

What are your experiences with speaking?  How do you get speaking gigs?  I would love to hear from you!

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Wendy Kenney is the best selling author of How to Build Buzz for Your Biz, Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business, available on Amazon.com.  She has been featured in the New York Times, Wall Street JournalUSA Today, and Newsday. For more information go to http://23Kazoos.com.

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