Landing Page Tips – Part Three

26 Aug 2009

Tom Shapiro

Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design.

Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN.

This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your Landing Pages generate more leads, orders and sales.


#1. Minimize Load Time

Web pages that take a long time to load invite abandonment by the user. There have been countless studies done proving the importance of quick loading pages, so be sure to keep your pages clean and minimize the load time of your Landing Pages.

#2. Use “You” Language

Make your Landing Pages more effective by helping your visitors to visualize the relevancy of your offer by using “you” and “your” language (e.g., “Drive more revenue through your website”).

#3. Make It Easy

Assume that a percentage of visitors to your Landing Pages will be novices (or at least that they are not experts). As such, it’s important that you make your Landing Pages easy-to-understand, easy-to-navigate and easy-to-use.

#4. Optimize for Search

Remember that search engine algorithms read text as part of the evaluation of relevancy. So define a clear target keyword phrase for each Landing Page, include a few instances of the keyword phrase on the page, and avoid locking up all the text on your Landing Page in images or Flash.

#5. Check for Grammar/Spelling

Grammar and spelling mistakes make your company appear amateurish, and they build distrust in prospective customers. So, take the time and proofread your Landing Pages carefully.

These are just a few suggestions to help you construct great online Landing Pages that drive conversions. You can read the prior posts of this Landing Page Tips blog series on the following pages:

If you need additional help, let me know below or at Thanks!

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