Sexy & new or dull & boring? – New businesses you can start

Latest posts by Joel Welsh (see all)

A Monday musing ….

.… while some of my friends are at the Detroit Tigers home opener this afternoon (one of them even sent me a photo of the baseball field in a text message – I hate that guy), I was getting into a Monday start-of-the-week groove while still thinking about the calm & quiet Sunday birthday that I just celebrated yesterday. I did a whole lot of nothin’ on my birthday, which is exactly how I’d planned it. Ah, peaceful quiet bliss.

Then it struck me like a sage entrepreneurial lightning bolt (or was it more wafting over me like a calm, warm sea breeze?). Anyway, my birthday wasn’t exciting, in fact some would call it dull. But it was perfect & met a need in my life (the marketplace) with a bull’s eye.

I was reminded of the great wisdom shared by Norm Brodsky on StartupNation Radio and in this article on the 3 criteria for starting up a business:

According to Norm, the first criterion for starting a business is that the business concept needs to be well established.

“At least 100 years old,” says Norm. “You don’t want to spend a lot of money educating people about how to use your business. It’s to your advantage that people know that the business concept exists, how to use it, and where to find it.”

Well, there certainly ain’t nothing sexy about that. Norm talked about how walking through Paris one day he & his wife were attracted to a section of town that sold nothing but cashmere sweaters. Too much competition to start up a cashmere sweater shop of your own? No way, says Norm. That’s exactly where you want to start up. You’ve got customer traffic immediately, now you just need to offer better value than the competition.

Norm’s business is document shredding. New & sexy? Nope. Dull & boring? Yep. He’s bringing in millions.

Starbuck’s sells coffee. New, sexy? Billions.

So, what’s your dull & boring small business idea?

Previous Article

Creative Business Financing Options: Self-Funding

Next Article

The secret weapon of small business

Related Posts
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
pitch videos
Read More

How Pitch Videos Can Help Your Startup Get Funding

When you’re about to launch a startup, gaining the interest and support of startup investors is an important element in becoming a successful brand. These days, videos are a great way of communicating information and landing you anything from seed funding to crowdfunding. After all, a great pitch video can grab your investors’ and consumers’...