Trunk Shows..For Men

From an article in Entrepreneur…neat reminder on “knowing your audience” and focusing well.

 

It’s called The Trunk Club. It’s a great example of how market, identity, and focus come together to build new businesses that combine new ideas with old-fashioned serving the customer. It’s also a personal favorite because it’s the brainchild of one of my former students.

Three years ago Joanna Van Vleck was a student at the University of Oregon who wanted to build her own personal shopping business. Now she and partner Brie Chapman have built a successful business in Bend, Oregon and are looking to expand nationally.

Total
0
Shares
Leave a Reply
Related Posts
Read More

The Ultimate Guide to Continuity Planning for Your Small Business

Businesses face a variety of potential emergencies and threats that can disrupt their operations.   From natural disasters to cybersecurity attacks, it’s pivotal to safeguard your business in case something happens.    Enter: Business continuity...