Turn Recession Woes into “Wows”
Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.
She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.
Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.
Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at firstname.lastname@example.org.
Latest posts by Heather Schuck (see all)
- Top 3 Apps for Entrepreneurs - July 12, 2012
- Survival Tips for Attending A Celebrity Gifting Suite - September 1, 2010
- Inspiration to StartUp: Should YOU Follow Your Passions? - August 25, 2010
Economists and the media may debate whether we are in a true “recession” or not, but that doesn’t change the fact that sales are down and consumers are pulling back. I’m certainly not excited about this, but I’m not traumatized either. The economy is full of ups and downs and we obviously can’t have the ups without surviving a couple of the downs. It’s just one of those fact of life things. And, as with anything- there’s always an upside if you look hard enough. Recessions are a great time to break out your business plan and re-evaluate your goals, projections, and expenditures. These past couple of months I’ve taken the opportunity to completely re-vamp my business model and finally tackle some of those tough decisions I’ve been procrastinating on. I’m launching a new line, embracing the beauty of “turn-key” manufacturing, and finally giving in to more of the automation that technology can offer. If it all works out as planned, I’ll have a new clothing line that I can’t wait to tell the world about, better control over my cash flow, and a couple extra hours a week to play the Wii with my kids. I’m more excited than ever about the future of my company. Join me for a “recession makeover” and try these suggestions to help get in tip-top shape for the next upswing.
Focus on Your Strengths
We all have our strengths and weaknesses. Don’t try to suffer through your weaknesses if it’s not necessary. For example, if you hate doing the bookkeeping, don’t waste 10 hours a week punishing yourself in hopes saving a couple bucks. Spend the $50/week for a bookkeeper and use the time saved to work on generating more business. You can’t wear all the hats required to run your company-and you shouldn’t. It only dilutes your strengths.
Take “You” Out of the Equation
One of the biggest time stealers for small businesses is falling prey to the perils of micromanaging. It doesn’t matter whether it’s your managerial style or the result of overly needy employees – its bad news either way. Empower your staff, independent contractors, or vendors to handle minor situations without your involvement. Update your operations manual (or write one for that matter) to outline protocol for common situations, develop a FAQ for customer service, and give trouble-shooting tips that are “boss approved” for employee use.
Check Your Marketing Plan
Are you accomplishing your marketing goals for 2008? Are those magazine ads driving traffic to your website? If not, analyze your advertising ROI and update ads that aren’t performing well. Also, take some time to review your website statistics and conversion funnels. Test your website to find which pages have the highest conversion rates and then duplicate those strategies throughout the website. If you’ve sets goals of writing a company blog or launching a newsletter campaign, take the time to do it now.
If you have any fat on your balance sheet, start trimming now. Go through your expenses line by line and ask yourself three questions. Is the cost justified? Has the service/product fulfilled your needs? Can you negotiate better terms? If you’re not satisfied with the service or feel like you could find a better deal elsewhere, start researching alternatives.
While there is always more than can be done to give your business a check-up, I hope these suggestions can at least get you started in the right direction. Good luck with the makeover!