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business name

10 posts
business name
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How to Choose the Right Business Name for Your Startup

Starting a new business is exciting. For many entrepreneurs, nothing is more thrilling than building a business that solves a big problem in a unique way. Startup founders have to make many decisions in the days, weeks and months after starting a business. One of the most important decisions comes very early—you have to give...
llc michigan
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How to Form an LLC in Michigan

Starting a business is an exciting journey. For many entrepreneurs, starting a business is their chance to take their product to market, to become part of their local communities and to start making income from their own ventures. Many entrepreneurs choose a limited liability company (LLC) as a preferred vehicle for that journey. An LLC...
trademark
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How to Select a Business Name and Trademark It

Picking out a name for your business is an exciting step. As you start to brainstorm ideas for your company name, it's important to ask yourself a few questions, including: Does this name reflect my brand? Will customers be able to associate my offerings and services with this business name? Can my business name be...
the naming book
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The Naming Book: A Lesson in Branding from Evol Foods

The following is excerpted from "The Naming Book: 5 Steps to Creating Brand and Product Names that Sell" by Brad Flowers and is reprinted with permission of Entrepreneur Media, Inc. ©2020 by Entrepreneur Media, Inc. All rights reserved. It may go without saying, but, yes, the name of a business is pretty important. It is the...
business name
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How to Choose a Business Name That Aligns With Your Brand Tone

Imagine walking into a fashion boutique called “Surfside Vintage” and finding yourself in a shop offering a variety of sleek, cutting-edge urban trend styles. You would probably do a double-take, maybe even walk back outside to double check the signage. Your confusion would come from the dissonance between your expectations of the brand based on...
business name
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4 Ways Your Business Name Impacts Your Bottom Line

Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do with these amazing companies’ rise to success. You too can harness a great name to start your business off on the...
business name
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The Dos and Don’ts of Choosing a Business Name [Infographic]

You’ve come up with an excellent idea for a startup – congratulations! The opportunities for small businesses to succeed these days are manifold, yet so are the potential obstacles. Nowhere is this more pronounced than in the area of marketing, and your number one marketing tool is your business name. For new customers (and even returning...
Business name
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3 Business Name Disasters and How You Can Avoid Them

Congratulations! You’ve finally had that brilliant business idea, and are beginning the process to catapult your startup to international success. Now, the main obstacle standing between you and millions in VC funding is a business name that perfectly encapsulates your startup’s vision. Three big business name disasters While you may be tempted to settle on the first...
Naming your business
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Naming Your Business: Process and Pitfalls

Company names like Apple, Amazon and eBay evoke an image of success and cutting-edge technology. They make an emotional connection with consumers, resulting in the kind of brand recognition that many companies dream of. It’s hard to overstate the importance of a business name. Not only is it the first thing that customers see, it...