business name

The Dos and Don’ts of Choosing a Business Name [Infographic]

You’ve come up with an excellent idea for a startup – congratulations! The opportunities for small businesses to succeed these days are manifold, yet so are the potential obstacles. Nowhere is this more pronounced than in the area of marketing, and your number one marketing tool is your business name.

For new customers (and even returning ones) your business name becomes the identity badge that contains a multitude of connotations. You need to make sure they’re the right ones.

Including your geographical area name in your startup’s title, for example, will give your business an incredibly localized feel. Even if this is what you want today, can you be sure you’ll still want to seem like a “local” business in five years when you’re ready to expand?

Likewise, using your own name can be fraught with issues. For one, it doesn’t mean much to someone who doesn’t know you. For another, should your business fail, your name will forever be connected to it.

So how do you go about picking a good one? A great place to start is to work through the infographic below. It provides tips for things to avoid, but just as importantly, shares inspiration for how to come up with something great.

Choose a winner, and your business name will begin the difficult task of marketing on your behalf.

The dos and don’ts of choosing a business name

business name

Sign Up: Receive the StartupNation newsletter!

Related Posts
customer experience
Read More

7 Ways To Improve the Customer Experience

Impressing customers is significantly more challenging than it seems. How challenging? Research by Gartner shows that more than 70% of customer experience experts have trouble moving the buyer loyalty and engagement needle. Increased consumer resistance...
Read More

One Quick Website Fix to Gain More Leads

To gain more leads, you’ll need your website visitors to take a specific action. The problem is that many of them don’t want to sign up, fill in your contact form or pay now. This...
Read More

Reporter Garret Ellison on Stamp Sand and Lake Superior

On this segment of "The Pre W. Smith Show," MLive reporter Garret Ellison and Jeff Sloan discuss how stamp sand is affecting Lake Superior. It's an ecological disaster. Listen to the conversation on the Great...
website design
Read More

How to Leverage Website Design as a Startup

Your website is one of your most important assets as a startup. It’s the place where your target audience can learn more about who you are as a company, what you have to offer, and...