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clayton christensen

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wild thinking mclaren
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Who or What is Your Brand’s Nemesis? A McLaren Case Study

The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at Marty Neumeier is a big fan of picking fights. “Zag” is his recipe book for making brands radically different, and in...
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Where Do Great Ideas Come From? Examining the Design Thinking Behind Fitbit

The following is excerpted from "How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses" by Jules Pieri, p. 13-17 (McGraw-Hill Education April 23, 2019). No company or client wants to produce products for yesterday, or even today. They want “Wayne Gretzky” outcomes—products that fulfill where the demand is going. Great product ideas...
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StartupNation’s 2nd Annual Year in Review: 2017 Edition

Last year, we promised to bring more video content to the eyes of our readers, and boy, did we deliver! This year, StartupNation produced four exclusive StartupNation Originals video content series (with two more in the works for early 2018). As always, we aimed to provide you with content that interests entrepreneurs, startups and small business...
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Hiring OnStar: A Case Study on the Jobs to Be Done Theory

OnStar started as an unlikely initiative inside of an unlikely corporation (GM) with an unlikely leader unprepared for the challenges of pursuing fundamentally disruptive growth. With an insidiously open-ended technology platform and no existing market category to reference or benchmark, the range of possible feature claims seemed limitless. To a car full-line company looking to...
Clayton Christensen
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Disruptive Innovator Clayton Christensen Illustrates the Jobs Theory

The following excerpt is adapted from “Competing Against Luck: The Story of Innovation and Customer Choice” Copyright © 2016 by Clayton Christensen, Karen Dillon, Taddy Hall and David S. Duncan. Published by Harper Business, an imprint of Harper Collins Publishers. In the mid-1990s, two consultants from Detroit asked if they could visit my office at Harvard...