Who or What is Your Brand’s Nemesis? A McLaren Case Study
The following is adapted from “Wild Thinking” by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from…
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clayton christensen
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Where Do Great Ideas Come From? Examining the Design Thinking Behind Fitbit
The following is excerpted from “How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses“ by…
StartupNation’s 2nd Annual Year in Review: 2017 Edition
Last year, we promised to bring more video content to the eyes of our readers, and boy, did…
Hiring OnStar: A Case Study on the Jobs to Be Done Theory
OnStar started as an unlikely initiative inside of an unlikely corporation (GM) with an unlikely leader unprepared for…
Disruptive Innovator Clayton Christensen Illustrates the Jobs Theory
The following excerpt is adapted from “Competing Against Luck: The Story of Innovation and Customer Choice” Copyright ©…