competitive advantage Archives

Here’s Why Transformational Agility Drives Competitive Advantage in Business

What is true business agility? StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here In today's fast-moving global economy, business agility is paramount. New technologies are disrupting the business landscape. Customers,...

byDell Technologies

May 10, 2021

3 Things Entrepreneurs Should Do to Boost Their Growth Trajectory

In my work with companies in all stages of growth, I encounter one common challenge among many founders: when you’re leading a business in a fast-paced or fast-changing industry, it can sometimes be hard to...

byKristin Luck

September 2, 2020

Why Empathy Makes Your Customers Love You More

The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams) by Maria Ross, 2019, Page Two When you encourage empathy...

byMaria Ross

November 19, 2019

3 Tips for Starting a Business in the Hemp Industry

The hemp business is a budding industry, projected to more than double in revenue by 2022 to $2.6 billion. Since the federal ban on hemp was lifted in 2018, there has been a surge in...

byMatthew Wolf

October 12, 2019

4 Powerful Reasons Why You Should Offer a Subscription Service

Building and running a successful business is tough. You’ve got to have a solid strategy, an amazing offering and a strong team to help you hit the market hard. And while advancements in tech and...

byPJ Taei

September 4, 2019

8 Things Every Entrepreneur Should Know About Outsourcing

Outsourcing can save a lot of time and money, but hiring outside experts for the wrong tasks can also negatively impact your business. Here’s how eight business leaders and advisors in The Oracles decide what to outsource...

byThe Oracles

April 12, 2019

5 Reasons Why It’s Imperative to Immerse Yourself Into Your Target Industry

Startup culture loves big pictures and disruptive ideas. Not only is the ability to give a compelling pitch a necessary part of fundraising, but it’s also a boon to leadership. Setting that “North Star” with...

byMax Farrell

March 13, 2019

The Truth About Turning Your Passion Into a Successful Business

By age 13, I had developed a passion for programming, which lead me on a professional roller coaster ride. Eventually, I became the first corporate director of e-business at Cummins and a partner as well...

byBrian Rowe

March 11, 2019

How You Can Become an Influencer in a Competitive Niche

What can you do to stand out as in influencer on YouTube? How can you make an impact and inspire people on Instagram? How do you become that infamous social media influencer? Becoming an influencer on...

byEric Siu

February 6, 2019

10 Questions Every New Startup Founder Has (and Should Be Able to Answer)

Launching a startup can send even the most Type A founder into a whirlwind of questions and concerns. Will this idea work? Where to begin? What am I missing? While your questions may be specific...

bySusan Guillory

February 5, 2019

Disrupting Monopolies: How Small, Agile Organizations Can Compete in the Market

Back in 2005, as I was starting my fourth company, I was warned about going up against a major ticketing monopoly in Ticketmaster. The behemoth had control of more than 93 percent of the market...

bySam Gerace

July 25, 2018

To Innovate From Inside Your Industry, Get Inside the Heads of Your Customers

When you’re an expert in your field, it can be hard to challenge the assumptions that have helped you build your business and get to where you are today. However, those same assumptions won’t always...

byHamlet Batista

July 5, 2018

Securing Your Startup’s Intellectual Property Rights: Patent vs. Trade Secret

Entrepreneurs and emerging companies often look for ways to protect their valuable assets. They want to secure their ideas and ultimately enforce their rights around them. Traditionally, there are four types of intellectual property rights:...

byMichael S Melfi

June 21, 2018

10 Steps to Start a Side Hustle (While Working a Full-Time Job)

Never in history have we seen such rapid growth in the number of entrepreneurs who’ve begun working for themselves. From app developers, to freelance writers, business consultants, creative producers and startup founders, there’s no shortage...

byRyan Robinson

May 21, 2018

Identifying and Protecting Trade Secrets for Young Companies

The “secret sauce” that makes a startup unique and profitable can be among its most important competitive advantages through each stage of its existence. Understanding what your business’ trade secrets are and how to protect...

byCurtis Capeling and G. Scott Thomas

November 17, 2017