Browsing Tag

competitive advantage

15 posts
transformational agility
Read More

Here’s Why Transformational Agility Drives Competitive Advantage in Business

What is true business agility? StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here In today's fast-moving global economy, business agility is paramount. New technologies are disrupting the business landscape. Customers, partners and regulators all have pressing priorities. Communication and collaboration are becoming ever more complex. And businesses must work harder...
Read More

3 Things Entrepreneurs Should Do to Boost Their Growth Trajectory

In my work with companies in all stages of growth, I encounter one common challenge among many founders: when you’re leading a business in a fast-paced or fast-changing industry, it can sometimes be hard to get out of your own way when it comes to growth. StartupNation exclusive discounts and savings on Dell products and...
empathy
Read More

Why Empathy Makes Your Customers Love You More

The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams) by Maria Ross, 2019, Page Two When you encourage empathy among your workforce and parlay that mindset outward to customers, your company will thrive. Why? Because empathetic businesses better understand...
hemp
Read More

3 Tips for Starting a Business in the Hemp Industry

The hemp business is a budding industry, projected to more than double in revenue by 2022 to $2.6 billion. Since the federal ban on hemp was lifted in 2018, there has been a surge in the number of startups in this industry. Thinking of starting a business in this space and taking advantage of the...
subscription service
Read More

4 Powerful Reasons Why You Should Offer a Subscription Service

Building and running a successful business is tough. You’ve got to have a solid strategy, an amazing offering and a strong team to help you hit the market hard. And while advancements in tech and marketing tools have been made, they’ve also created a more competitive landscape in almost every industry. The same advancements have...
outsource
Read More

8 Things Every Entrepreneur Should Know About Outsourcing

Outsourcing can save a lot of time and money, but hiring outside experts for the wrong tasks can also negatively impact your business. Here’s how eight business leaders and advisors in The Oracles decide what to outsource and what to keep in-house. Consider how your needs will evolve By outsourcing, entrepreneurs can operate in ways that used...
industry
Read More

5 Reasons Why It’s Imperative to Immerse Yourself Into Your Target Industry

Startup culture loves big pictures and disruptive ideas. Not only is the ability to give a compelling pitch a necessary part of fundraising, but it’s also a boon to leadership. Setting that “North Star” with confidence helps teams and stakeholders align around a common vision and get to work. For all their usefulness, though, those...
passion
Read More

The Truth About Turning Your Passion Into a Successful Business

By age 13, I had developed a passion for programming, which lead me on a professional roller coaster ride. Eventually, I became the first corporate director of e-business at Cummins and a partner as well as co-owner of iGoDigital, leading to its $21 million acquisition. Shortly after the acquisition, I was at a crossroads and...
influencer
Read More

How You Can Become an Influencer in a Competitive Niche

What can you do to stand out as in influencer on YouTube? How can you make an impact and inspire people on Instagram? How do you become that infamous social media influencer? Becoming an influencer on social media is extremely popular and is an increasingly competitive space for aspiring entrepreneurs.  In this video, Eric Siu explains...
intellectual property
Read More

Securing Your Startup’s Intellectual Property Rights: Patent vs. Trade Secret

Entrepreneurs and emerging companies often look for ways to protect their valuable assets. They want to secure their ideas and ultimately enforce their rights around them. Traditionally, there are four types of intellectual property rights: patents, copyrights, trademarks and trade secrets. Patents and trade secrets are the two types of intellectual property rights that protect...
Side hustle
Read More

10 Steps to Start a Side Hustle (While Working a Full-Time Job)

Never in history have we seen such rapid growth in the number of entrepreneurs who’ve begun working for themselves. From app developers, to freelance writers, business consultants, creative producers and startup founders, there’s no shortage of people willing to take calculated risks in the name of creating their own self-employed careers. And why not? Every...
trade secrets
Read More

Identifying and Protecting Trade Secrets for Young Companies

The “secret sauce” that makes a startup unique and profitable can be among its most important competitive advantages through each stage of its existence. Understanding what your business’ trade secrets are and how to protect them can be particularly vital in the dog-eat-dog world of entrepreneurship. This following aims to offer clarity and actionable strategies...