What is Product Positioning? 5 Easy Steps to Boost Sales Performance
Product positioning is a crucial marketing technique. Without it, you can end up having a product that doesn’t…
Browsing Tag
competitive advantage
15 posts
3 Things Entrepreneurs Should Do to Boost Their Growth Trajectory
In my work with companies in all stages of growth, I encounter one common challenge among many founders:…
Why Empathy Makes Your Customers Love You More
The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success…
3 Tips for Starting a Business in the Hemp Industry
The hemp business is a budding industry, projected to more than double in revenue by 2022 to $2.6…
4 Powerful Reasons Why You Should Offer a Subscription Service
Building and running a successful business is tough. You’ve got to have a solid strategy, an amazing offering…
8 Things Every Entrepreneur Should Know About Outsourcing
Outsourcing can save a lot of time and money, but hiring outside experts for the wrong tasks can…
5 Reasons Why It’s Imperative to Immerse Yourself Into Your Target Industry
Startup culture loves big pictures and disruptive ideas. Not only is the ability to give a compelling pitch…
The Truth About Turning Your Passion Into a Successful Business
By age 13, I had developed a passion for programming, which lead me on a professional roller coaster…
How You Can Become an Influencer in a Competitive Niche
What can you do to stand out as in influencer on YouTube? How can you make an impact…
10 Questions Every New Startup Founder Has (and Should Be Able to Answer)
Launching a startup can send even the most Type A founder into a whirlwind of questions and concerns.…
Disrupting Monopolies: How Small, Agile Organizations Can Compete in the Market
Back in 2005, as I was starting my fourth company, I was warned about going up against a…
To Innovate From Inside Your Industry, Get Inside the Heads of Your Customers
When you’re an expert in your field, it can be hard to challenge the assumptions that have helped…
Securing Your Startup’s Intellectual Property Rights: Patent vs. Trade Secret
Entrepreneurs and emerging companies often look for ways to protect their valuable assets. They want to secure their…
10 Steps to Start a Side Hustle (While Working a Full-Time Job)
Never in history have we seen such rapid growth in the number of entrepreneurs who’ve begun working for…
Identifying and Protecting Trade Secrets for Young Companies
The “secret sauce” that makes a startup unique and profitable can be among its most important competitive advantages…