Browsing Tag
earned media
3 posts
How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for you. The truth is, you need to be very strategic about your earned media coverage and how you promote it....
Hit a Home Run Media Interview with These 11 Tips
Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has the power to help you achieve your goals, like boosting your brand and increasing sales. Securing media coverage for your...
Use These 3 Media Coverage Tactics to Promote Your New Company and Boost Sales
You’ve worked hard to set up your new company. You came up with an idea, gave it a name, filled out legal form after legal form and designed your logo, website and other branding assets. Maybe you sourced products or a manufacturer, opened a brick-and-mortar shop or successfully pitched investors on your concept. Whatever you’ve...