earned media Archives

How to Use Earned Media Coverage to Drive Your Startup’s Sales

Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for...

byDayana Mayfield

April 15, 2022

Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has...

byAmanda Triest

June 14, 2021

Use These 3 Media Coverage Tactics to Promote Your New Company and Boost Sales

You’ve worked hard to set up your new company. You came up with an idea, gave it a name, filled out legal form after legal form and designed your logo, website and other branding assets....

byEmma McKinstry

June 9, 2021