Browsing Tag

facebook live

10 posts
social media
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Make the Most of Your Content Through Social Media Channels

Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora of other avenues that continuously propel our content efforts forward in unique and innovative ways. If you are searching for...
social media
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Social Media Strategy: More Than Just Likes and Follows

Do you ever feel like your business is struggling to collect more follows, shares and likes? Does it seem like much of this social interaction is surface-level and ultimately meaningless? If your business is failing to land actual sales from social media, it may feel like you are wasting your time. In truth, it is...
facebook
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How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact, over 50 million small businesses use Facebook pages to connect with customers online. Facebook has always been one of the...
Facebook Live
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5 Ways to Successfully Use Facebook Live For Your Startup

Video content is slowly but surely taking over as the content of choice for entrepreneur, creators and marketers. With apps such as Periscope and Snapchat gaining traction over the last few years, it was only a matter of time before social media giants like Google and Facebook adopted the live video feature. Now, Facebook Live...
Facebook Live
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3 Reasons Why Facebook Live is Essential for Entrepreneurs

In 2016, Socialbakers reported that the usage of Facebook Live had been steadily increasing for the better part of the year across pages. Celebrity and company pages have enjoyed an increase of 8 percent and 10 percent, respectively, with media and brands choosing to use Facebook Live over other live streaming apps like Periscope. If...
Product launch
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Nail Your Startup’s Product Launch with These Steps

Deadlines are good to have, but it's equally important how we communicate those deadlines to our teams and project stakeholders, especially during a product launch. There are a few key things to consider around the launch of a new product, such as: Do you need a deadline for a product launch? Is there a market life...
Video marketing
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5 Video Marketing Trends Every Small Business Should Try

The importance of video marketing has been steadily growing as the popularity of YouTube, Snapchat and other video-focused platforms surface. Marketers have found that video is engaging (65 percent of viewers watch more than three-quarters of a video) and can be used across all social platforms to boost impressions, likes and more. The best part...
Facebook live
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10 Ways to Make Facebook Live an Effective Marketing Tool

My publisher, HarperCollins, introduces its Facebook followers to one author every day through a Facebook Live event. For authors who are inclined to communicate solely through the written word, it’s a great opportunity to engage with readers in a new way. I’ve done several Facebook Live events in conjunction with HarperCollins over the past few months....
Facebook Live
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5 Tips for Marketing with Facebook Live

In our business, my husband and I are always looking for new ways to reach clients online, using Instagram, Facebook and even Snapchat. We regularly use these platforms, giving potential buyers an exclusive peek into new houses on the market. We also started experimenting with Facebook Live, which is a relatively new tool for small business...
Video marketing
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Q&A with Video Marketing Expert Lou Bortone

With Facebook Live, Meerkat and other platforms making it easier than ever to share videos, large and small businesses are using video marketing to connect with customers, demonstrate products and provide educational content. To help you harness the power of video, we talked to video marketing expert Lou Bortone about how to get over stage...