Browsing Tag

kevin kelly

5 posts
niche
Read More

How to Successfully Define and Grow a Niche Brand

You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re living in the golden age of startups, and there’s no such thing as “too niche.” It’s never been easier for...
pretotype
Read More

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

The following is excerpted from "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." Copyright © 2019 by Alberto Savoia. Reprinted with permission from HarperOne, an imprint of HarperCollinsPublishers. The Fake Door Pretotype The name for the Fake Door pretotype comes to us courtesy of Jess Lee, who at...
seth godin
Read More

Seth Godin Talks the Importance of Seeking the Smallest Viable Market

The following is excerpted from "This Is Marketing: You Can’t Be Seen Until You Learn to See" by Seth Godin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Seth Godin, 2018. Here’s the truth about customer traction: a miracle isn’t going to happen. The...
True Fans
Read More

Profitable Podcasting: Build Your Nation of True Fans

The following excerpt is provided by "Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans" by Stephen Woessner © 2017 Stephen Woessner All rights reserved. Published by AMACOM Books www.amacombooks.org Division of American Management Association 1601 Broadway, New York, NY 10019 Downloaded more than 100,000 times, Onward Nation has listeners in...