logo Archives

How to Build a Brand and Make a Living with Your Ideas

The following is excerpted from "Creative Careers: Making a Living with Your Ideas" by B. Jeffrey Madoff. Copyright © 2020. Available from Hachette Go, an imprint of Hachette Book Group, Inc. Being a “brand” has become the necessary descriptive...

byB. Jeffrey Madoff

June 16, 2020

6 Things to Remember When Branding or Rebranding

Branding, or rebranding, is an exciting endeavor. It means that you get to revamp the look and feel of your entire company – which is a big job and one that can be quite frustrating...

byRyan Meghdies

February 2, 2018

5 Landing Page Tips to Increase Web Conversions

If your business has tried to increase sales with online marketing, you’ve probably heard words like landing page, content offer and conversion, but you might not know exactly what they mean, or how they can...

byConnor Cranford

October 6, 2017

Avoid a potential identity crisis with a well-planned logo project

For over three decades I have been working with small businesses and startups in the creation of logos for new ventures, or the updating of existing company identities. With that expertise under my belt comes...

byJeff Fisher

November 11, 2011

Is Your Brand Ready For Fame?

In the late 60's Andy Warhol proclaimed his belief that everyone was destined for at least 15 minutes of fame. While the definition of "fame" may be up for interpretation, the prediction does hold some...

byHeather Schuck

March 3, 2009