Browsing Tag
market share
7 posts
Tips for Starting an E-Commerce Business That is Built to Sell
Entrepreneurs are driven by many different motivators. Some may create a new business because they feel an abstract impulse to bring a particular vision to life. Others enjoy the prospect of building a legacy for their family, generating a steady stream of passive income, or even building a multinational enterprise. While many entrepreneurs won’t necessarily...
Disrupting Monopolies: How Small, Agile Organizations Can Compete in the Market
Back in 2005, as I was starting my fourth company, I was warned about going up against a major ticketing monopoly in Ticketmaster. The behemoth had control of more than 93 percent of the market share and it was the status quo across every box office throughout the U.S. Ticketmaster was formed when a number...
How Much Budget Should You Allocate to Marketing Your Business?
Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical data on which to base your decision. With so many diverse ways available to reach your audience these days, it’s also challenging to identify the best marketing methods. So where do you start in this process, and...
Will Your Good Idea Be a Good Business?
A good idea and entrepreneurial spirit are certainly required if you want to establish a new business. But many entrepreneurs find out the hard way that the most critical success factor is opportunity. Great ideas arise all the time, but as a potential business owner, you must be able to translate your idea into a...
5 Steps to Purchase a Profitable Online Business
Technology has not only made many tasks easier in recent years, it has also paved the way for innovation and trends. Over the last few years, the growth of online shopping has affected the bottom-line of several brick-and-mortar retail giants. In 2014, the online business industry was valued at $220 billion. It is estimated that...
Financial Knowledge for a More Successful Startup
Financial Knowledge You Need to Succeed Financial literacy is an important subject. Fortunately, there are many financial literacy initiatives that address students, families with lower income, and the elderly. These efforts may not be enough, but they exist, they are growing, and hopefully they will eventually make a significant impact. In the meantime, there is...
How to be a market leader
Question: What do Microsoft, Martha Stewart, and "Double Your Dating" all have in common that make them market leaders? Answer: They own a platform When Microsoft was starting out, their mission statement went something like: "Computing power is moving inexorably to the desktop. To succeed, we must own the desktop." Smart move, that. Microsoft and...