Browsing Tag
market your business
8 posts
Marketing Lessons We Learned in 2021
Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic...
Why Brick-and-Mortar Startups Need to Strategize Search Rankings Differently
Nowadays, it seems like everyone is an e-commerce entrepreneur. With the explosion of easy-to-use e-commerce platforms, Amazon FBA, Facebook Marketplace and an entire cornucopia of web-based solutions, it might seem like brick-and-mortar startups are an...
Clean Up Your Copy: Tips for Better Content Marketing
Content is a powerful means of connecting with your customers. In fact, Seth Godin famously said content marketing is “all the marketing that’s left." To produce effective written content, you must begin with a foundation...
Female Founders: 3 Ways They are Marketing Authentically
Many consumer-facing businesses aim to fill a need or solve a problem for their customers. In some instances, the business concept stems from a personal need that hits close to home for the founder or a...
Trade Show Booth: How to Boost Your Business [Infographic]
Running a trade show booth might be costly for your company, but it’s one of the best ways that you can reach new customers and promote your brand in a face-to-face environment. Trade shows are...
The Dummy-Proof Guide to Marketing
Many entrepreneurs get wrapped around the axle when it comes to marketing. They assume it's over their heads, and therefore simply leave it alone. But take it from me: marketing isn't rocket science, and ignoring...
How to Use Coupons to Market Your Business
Coupons have been a marketing technique for nearly 130 years. The very first coupon was distributed by Coca-Cola in 1887, and the concept beloved by consumers of all ages has never looked back. Countless adults scan...
4 Things You’re Doing Wrong in Running Your Business
Running your own business seemed like such a fun way to make tons of money, but now you’re scratching your head wondering how it got so hard. And all that money? Where did it go?...