Browsing Tag

market your business

9 posts
marketing lessons
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Marketing Lessons We Learned in 2021

Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic has changed not only our way of living and communicating, but how we operate businesses as well. With thousands and...
data-driven marketing
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The Pros and Cons of B2B Data-Driven Marketing

Data-driven marketing is a marketing strategy that uses data to define consumer behavior patterns and then uses that information for marketing purposes. For example, if the pattern shows that the majority of your target audience is engaging with you on social media, then you would invest your advertising budget there. The main goal of this...
search rankings
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Why Brick-and-Mortar Startups Need to Strategize Search Rankings Differently

Nowadays, it seems like everyone is an e-commerce entrepreneur. With the explosion of easy-to-use e-commerce platforms, Amazon FBA, Facebook Marketplace and an entire cornucopia of web-based solutions, it might seem like brick-and-mortar startups are an anachronism. This is readily apparent if you look at the way we approach search rankings. E-commerce stores approach search rankings...
Content marketing
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Clean Up Your Copy: Tips for Better Content Marketing

Content is a powerful means of connecting with your customers. In fact, Seth Godin famously said content marketing is “all the marketing that’s left." To produce effective written content, you must begin with a foundation of good writing, which isn’t as simple as it sounds. If writing doesn’t come naturally to you, don’t worry – you’re not...
Female founders
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Female Founders: 3 Ways They are Marketing Authentically

Many consumer-facing businesses aim to fill a need or solve a problem for their customers. In some instances, the business concept stems from a personal need that hits close to home for the founder or a member of the founding team, and the business provides the solution. As female founders, your job is to communicate how...
Trade Show Booth
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Trade Show Booth: How to Boost Your Business [Infographic]

Running a trade show booth might be costly for your company, but it’s one of the best ways that you can reach new customers and promote your brand in a face-to-face environment. Trade shows are a great investment that can generate new business leads, strengthen current client relationships and build new relationships with other businesses....
Guide to Marketing
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The Dummy-Proof Guide to Marketing

Many entrepreneurs get wrapped around the axle when it comes to marketing. They assume it's over their heads, and therefore simply leave it alone. But take it from me: marketing isn't rocket science, and ignoring it will be to the detriment of your business. Below, you will find some super simple tips to instantly apply in order...
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How to Use Coupons to Market Your Business

Coupons have been a marketing technique for nearly 130 years. The very first coupon was distributed by Coca-Cola in 1887, and the concept beloved by consumers of all ages has never looked back. Countless adults scan through local circulars, scouring the pages for sales and discounts on everyday products to save money. “Extreme couponing” is a...
Running Your Business
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4 Things You’re Doing Wrong in Running Your Business

Running your own business seemed like such a fun way to make tons of money, but now you’re scratching your head wondering how it got so hard. And all that money? Where did it go? If running a business were easy, everyone would do it. The fact is, entrepreneurs make a lot of mistakes along...