Browsing Tag

Media Coverage

11 posts

Learn how to get media coverage for your new business.

media interview
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Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has the power to help you achieve your goals, like boosting your brand and increasing sales. Securing media coverage for your...
PR plan
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6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often misunderstood, and business owners don’t truly understand its value. One of the most common reasons that business owners fail to...
press kit
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How to Build a Press Kit for Your Startup

If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press kit. Alternatively referred to as a media kit, press kits can be one of the most valuable resources that you invest time and money into, as they consist of elements that you will use over and over...
media
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How to Communicate With the Media to Tell Your Startup’s Story

Contrary to what many say about the media these days, a great story authored by the right reporter can be a boon for your startup or small business. Whether you aim to elevate awareness, launch a new product or service offering, announce a fundraising event or release interesting data, the media is there to help you...
media
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5 Tips for Creating Credibility in the Media as a Founder on the Rise

Whether you’re starting to generate traction as an entrepreneur or you feel lost in the crowd of early-stage founders hungry for attention, there’s no better way to increase your credibility and influence than being consistently featured in the media. I’ve seen young entrepreneurs with limited resources massively expand their recognition by regularly appearing in the...
public relations
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How to Get Your Startup Media Attention With Public Relations

A number of entrepreneurs have come to solely rely on social media as a means of gaining media attention. And why not? It’s (mostly) free, and many entrepreneurs have the experience to grow a following on various platforms. However, it’s important to not neglect other forms of public relations. With the right strategy in play,...
public relations
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Public Relations Tips to Supercharge Your Startup’s Exposure

Boostrapped startups need to be creative when it comes to public relations and media coverage. There are numerous benefits when it comes to getting your startup covered or mentioned in high-authority articles and publications, including: Brand visibility and reputation: Your business gets recognized by a wider range of audience. You are projected as a major...
PR
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5 PR Tactics That Might Be Destroying Your Startup

Media helps get the word out about your startup in order to build a more extensive community that can use your product or service. Particularly for smaller companies and startups competing on a large market landscape, PR can help differentiate your service from bigger, more well-known companies. Gaining the attention of reporters can be difficult,...
Pitching your startup to the media
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Pitching Your Startup to the Media

Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still, many don’t understand how to pitch journalists and generate media coverage. Here are several strategies to get you started on pitching your startup to the...