Browsing Tag

Niche Marketing

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niche marketing
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Niche Marketing and How it Can Benefit You

One of the most important steps you need to take before launching your business is niche marketing: understanding where your startup is most needed and how you can bring value to your future customers. The value you can provide to your clients is one of the best indicators of business success. But to provide real...
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How to Successfully Define and Grow a Niche Brand

You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re living in the golden age of startups, and there’s no such thing as “too niche.” It’s never been easier for...
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How to Build Word-of-Mouth Marketing Buzz for Your Business

As a new business, your reputation is vital to your future growth and ability to gain new customers. Maintaining a positive customer experience at every touchpoint can help build a positive reputation. Along with that, entrepreneurs should also remember that customers risk their own reputation and credibility by making recommendations to their friends, family members...
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5 Easy Ways to Participate in Small Business Saturday

Note:  A couple of weeks ago I wrote about holiday marketing ideas and Liz Cies from Aweber had so many great marketing ideas I invited her to write today's post!  I think you'll find some valuable nuggets in her article.  Enjoy! Thanksgiving is over and the fun is just beginning.  For many people, the day...
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Marketing Planning Part II: Give Them What They Want

Give ‘Em What They Want, When They Want It Now that you've formed a better idea of who your ideal customers are, you need to identify how you can meet their desires. So let's look at a few examples of businesses that have profited by aptly answering to their customers wants. Joe's Real BBQ: Known...
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All in the Family – The perfect niche businesses

I know these aren't sustainable businesses, but they are the perfect niche businesses. Seems to be part of a new trend targeting every part of the family. Except poor, poor Dad. What niches do you target? Grandparents.com Grandparents.com is a life-stage destination for a new generation of active grandparents who want fresh ways to interact,...
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What is a Niche?

It's an entrepreneurial mantra: find a niche and fill it. Not so obvious, perhaps, is the definition of a niche. Over lunch today with my very inspiring friend Scotty, we were discussing a retail idea of his, and how to market it. The idea itself is very unique, and has the potential to serve a...