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Niche Marketing

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niche marketing
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Niche Marketing and How it Can Benefit You

One of the most important steps you need to take before launching your business is niche marketing: understanding where your startup is most needed and how you can bring value to your future customers. The...
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What is a Niche?

It's an entrepreneurial mantra: find a niche and fill it. Not so obvious, perhaps, is the definition of a niche. Over lunch today with my very inspiring friend Scotty, we were discussing a retail idea...