Niche Marketing Archives

Niche Marketing and How it Can Benefit You

One of the most important steps you need to take before launching your business is niche marketing: understanding where your startup is most needed and how you can bring value to your future customers. The...

byGiacomo Rotella

October 1, 2021

How to Successfully Define and Grow a Niche Brand

You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re...

byBenjamin Barnett

April 9, 2019

How to Build Word-of-Mouth Marketing Buzz for Your Business

As a new business, your reputation is vital to your future growth and ability to gain new customers. Maintaining a positive customer experience at every touchpoint can help build a positive reputation. Along with that,...

byMariah Bliss

June 28, 2018

5 Easy Ways to Participate in Small Business Saturday

Note: A couple of weeks ago I wrote about holiday marketing ideas and Liz Cies from Aweber had so many great marketing ideas I invited her to write today's post! I think you'll find some...

byWendy Kenney

November 25, 2011

Marketing Planning Part II: Give Them What They Want

Give ‘Em What They Want, When They Want It Now that you've formed a better idea of who your ideal customers are, you need to identify how you can meet their desires. So let's look...

byWendy Kenney

May 26, 2010

All in the Family – The perfect niche businesses

I know these aren't sustainable businesses, but they are the perfect niche businesses. Seems to be part of a new trend targeting every part of the family. Except poor, poor Dad. What niches do you...

byChristine Haskell

August 1, 2008

What is a Niche?

It's an entrepreneurial mantra: find a niche and fill it. Not so obvious, perhaps, is the definition of a niche. Over lunch today with my very inspiring friend Scotty, we were discussing a retail idea...

byJonathan Hudson

July 28, 2005