Browsing Tag
packaging
7 posts
What It Takes to Start a Subscription Box Company
Subscription boxes are experiencing tremendous growth and popularity, and are also becoming increasingly competitive. According to a Forbes article, in April 2017, subscription company websites had about 37 million visitors. With approximately 5.7 million subscription box shoppers and over 2,000 subscription box service providers, the market is gearing up with new providers of all types...
4 Ways to Give Your E-Commerce Customers a Memorable Unboxing Experience
Because customers have come to expect fast, free shipping for nearly everything (thank you, Amazon Prime), e-commerce startups are under a lot of pressure to meet these expectations. And, while there are several things that they can do to compete, e-commerce merchants can encourage repeat visits by exceeding their customers’ expectations in other ways. One...
Is Your Startup Ready to Work With a Fulfillment Center?
Your garage filled to capacity months ago. You want to move to a larger storage facility, but it will strain your resources. When an order comes in, it’s a hassle to track down the items, make sure they are packed properly, and arrive in one piece. At the same time, slow shipping via the Post...
How Your Business Can Save Money on Packaging Costs
B2B packaging is just as important as the merchandise inside, or the customer that receives the final goods. Packaging’s main role is to protect and contain what is inside of it, and investing in your packaging material (even if it means higher packaging costs) gives your business a trustworthy exterior. Many businesses can save money...
Future Proof Your Brand by Adopting Sustainable Packaging
Packaging and branding have gone hand in hand for years, traditionally purely for aesthetics and protective reasons. Today more than ever, industries have begun changing the way their products are packaged in order to coincide with the nation’s changing attitudes toward the environment. It’s no secret that there has been pressure on packaging manufacturers to reduce...
How does product packaging influence consumer behavior?
Good or bad - product packaging can influence consumer behavior! Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually, positioning the same as a better choice than any of its competitor. In the modern world, consumers are being presented with ever increasing number of alternatives. As such, the...
Sell your product to a “big box” store
How to sell your product to a "big box" store Introducing New Products Why is it that so many new products fail on the market? Usually many reasons. Companies often are so in love with their new product they fail to do their research or worse, ignore what the research tells them. Pricing or distribution...