Browsing Tag


10 posts
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Generate Sales by Leveraging Expertise on Quora

Quora is often thought of as a place to go for answers to pressing questions, but it can also be used as a powerful sales tool. Small businesses can leverage Quora to generate leads and sales by publishing content that is relevant to their target audience, participating in relevant discussions, and answering questions from potential...
digital marketing
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5 Digital Marketing Strategies Startups Can Use to Thrive in a Competitive Market

As the global economy continues to experience rising costs and reduced spending, businesses have begun fighting for survival. There are roughly 30.2 million businesses in the U.S., as of 2018. The cost of doing business has increased considerably, and coupled with the presence of expensive highly skilled labor, startups face unequal odds of growing in...
inbound marketing
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How to Create an Effective Inbound Marketing Path From the Start

At last, you’re officially open for business and you’re ready to jump into the chaotic world of content marketing. Remember rule number one: Content that pulls people in will always be more effective than advertising shoved in front of customers’ faces. You probably understand this as an entrepreneur, but execution is much easier said than...
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7 Tactics for Promoting, Sharing and Repurposing Your Blog Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it? All of the precious time you spent creating that perfect post won’t yield any results if you don’t promote it properly. No matter...
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4 Proven Ways to Acquire Your First Customers Without a Marketing Budget

Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to put in place, development work to get done, etc. Sometimes, your budget just isn’t enough to cover paid marketing campaigns on channels like Google search or Facebook. That doesn’t mean you can’t go head to head with...
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Get Press for Your Startup with These 7 Bulletproof Steps

As someone who has used public relations to grow multiple businesses, I often hear stories of entrepreneurs struggling to get press for their startups. I know how frustrating it can be. From the outside, the media world can seem impossibly difficult to crack. The truth is that there is no “secret sauce” to getting press....
Twitter Leapfrog Method
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Revolutionizing Content Promotion with the Twitter Leapfrog Method

Blogging isn’t as easy as it used to be. Five years ago, you could write a 500-word article about a topic that you were an expert in and expect hundreds, if not thousands, of people to find that article. Marketers saw how impactful blogging was, and began pushing out new, 500-word articles as frequently as...
SEO audit
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The Startup’s Guide to Performing an SEO Audit

With 93 percent of online experiences beginning with a search engine, it’s no secret that ranking well on search engines is crucial to the success of your business. While search engine rankings are determined by over 200 factors, the best place to start is by running an on-page SEO audit to see where your site currently...