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7 posts
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7 Tactics for Promoting, Sharing and Repurposing Your Blog Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it? All of the precious time you spent creating that perfect post won’t yield any results if you don’t promote it properly. No matter...
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4 Proven Ways to Acquire Your First Customers Without a Marketing Budget

Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to put in place, development work to get done, etc. Sometimes, your budget just isn’t enough to cover paid marketing campaigns on channels like Google search or Facebook. That doesn’t mean you can’t go head to head with...
product launch
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How to Have a Standout Product Launch

Launching a new product is an exciting, adrenaline-filled time for entrepreneurs. Though a product launch varies in size and scope depending on the business, each one strives to create a splash, generate buzz and get people talking about the product at hand. But getting to this level isn’t easy — it takes strategy and a few...
content marketing
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The Best Kept Secret in Content Marketing: Steal What Works

Content marketing can be difficult for entrepreneurs for a number of reasons. The basics usually seem simple, but when it comes to creating value, things can become more complicated. Often, the number one question that startups have about content marketing is how to come up with ideas. And how do you know if those ideas...
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The Startup Accelerator Guide: Choosing an In-Person or Virtual Program

The number of accelerator programs in the U.S. has grown tenfold over the last 10 years, meaning there are now over 250 accelerator programs available globally, each with their own industry specializations, benefits and drawbacks. There are also an increasing number of virtual accelerators, the more flexible version of their physical counterpart. With the plethora of...
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Get Press for Your Startup with These 7 Bulletproof Steps

As someone who has used public relations to grow multiple businesses, I often hear stories of entrepreneurs struggling to get press for their startups. I know how frustrating it can be. From the outside, the media world can seem impossibly difficult to crack. The truth is that there is no “secret sauce” to getting press....
SEO audit
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The Startup’s Guide to Performing an SEO Audit

With 93 percent of online experiences beginning with a search engine, it’s no secret that ranking well on search engines is crucial to the success of your business. While search engine rankings are determined by over 200 factors, the best place to start is by running an on-page SEO audit to see where your site currently...