Browsing Tag

Shop local

13 posts
Constant Contact holiday shopping survey
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Big News: Consumers are Still Shopping Small During the Pandemic

The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses understand how to engage with...
main street
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5 Must-Haves for Starting a Main Street Business

Startups and small businesses have been the silver lining in a year as chaotic and unprecedented as 2020. Amid the COVID-19 pandemic, many individuals have realized that the time to start a business is now and are embracing their inner entrepreneur by starting a business. While so many of these businesses are based online, through...
Google My Business
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How to Promote Your Business to Local Customers Using Google My Business

Google My Business (GMB) is a free business listing service provided by Google that helps businesses showcase who they are and what they do. Google uses location to provide users with the best possible experience and makes searching and discovering the information they desire fast and efficient. GMB is relevant for local searches because when...
holiday season 2020
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Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies

With Black Friday and Cyber Monday just around the corner, the holiday shopping season is officially in full swing. The events of 2020, however, will have shoppers and businesses alike navigating uncharted territory as the pandemic continues to impact consumer behavior. To help startups and small businesses understand these changes and how to pivot accordingly,...
wjr business beat
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WJR Business Beat with Jeff Sloan: Supporting Local Business (Episode 45)

On this morning's WJR Business Beat, Jeff shares uplifting news about the desire to return to small, local business. A new study just released from MomentFeed indicates that consumers intend to return to local shopping more than ever before. Of those consumers polled, 91 percent indicated that not only are they going to return to...
small businesses survive
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10 Ways to Help Small Businesses Survive COVID-19

Most of us are seeing the effects of the coronavirus take place right in front of our eyes. We are living history today with a crisis that will be talked about for years to come, and perhaps no one is feeling it more than small businesses. As people seek to avoid crowds and government mandates...
brick-and-mortar
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Can E-Commerce and Brick-and-Mortar Stores Co-Exist?

Will the ever-growing popularity of online shopping cause brick-and-mortar businesses to die a slow death? Forbes, Huffington Post, Quora and essentially every digital business hub has taken a stab at predicting what will happen to brick-and-mortar businesses as e-commerce grows exponentially. In the earlier days of the e-commerce explosion, many people were convinced that brick-and-mortar...
Small Business Saturday
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3 Unique Ways to Succeed on Small Business Saturday

Sandwiched in between Black Friday and Cyber Monday is Small Business Saturday, a holiday that is dedicated to supporting small businesses by “shopping small” in communities throughout the nation. Created by American Express in 2010, this holiday has been steadily growing among entrepreneurs and consumers. In 2016, American Express reported that Small Business Saturday hit...
independent bookstores
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The State of Independent Bookstores Today [Radio]

On this edition of StartupNation Radio, your host, Jeff Sloan, chats with local bookstore owners to find out how and why independent bookstores are thriving today, against all odds in the Amazon environment. Our guests include Carolyn Sweeney of Squirreled Away Books in Armada, MI, and Cary Loren and Colleen Kammer of The Book Beat...
Storefront
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The Small Business Owner’s Guide to Making Your Storefront Work for You

As the face of your business and the first snapshot of personality that potential customers see, the storefront of your brick-and-mortar sets the tone for every further interaction—including whether or not there will be any. From coffee shops to consulting firms, dental offices to dance studios, every aspect of a storefront's branding impacts how many...
business on main street
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Support Your Local Businesses

Shopping local isn’t just a cool catchphrase, but a true movement that is driving the economy in downtowns and business districts across the country. It is crucial to support local business. Our guests include Bill Brunelle, co-founder of Independent We Stand, Mary Liz Curtin, owner of Leon and Lulu in Clawson, Michigan and Bob Donohue,...