Presidential Branding

Looks like the Obama’s should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity....
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Micro is the New Macro

From Business Week: MBAs Go Micro “For years, small companies have had trouble competing with the larger firms that typically hire business school students, but that is starting to change....
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The New-New Store Front

Interesting article in this Sunday’s NYTimes about vanishing store fronts. …[Store fronts signs] are artifacts of consumer culture before commercial branding and environmental signage (as signs are now called) became...
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