Browsing Tag
tracking
6 posts
6 Ways E-Commerce Startups Can Compete with Amazon Shipping (and Win)
Although it may seem like ages ago, many of us remember what an ordeal it was to order products online that were unavailable in our local stores. Back then, free shipping wasn’t available, and two-day shipping was exorbitantly expensive and reserved for nearly-forgotten birthday presents for the notoriously hard-to-please grandma. And if we needed pedestrian...
The Killer Marketing Stack for Startups
Being involved the startup ecosystem, I regularly get the question: "what marketing stack do you use?” from fellow marketers. Using my data-centric product management background, I gave this a lot of thought and split marketing software into three categories, which are broken down further below: Tracking Sales enablement Collaboration Tracking All roads lead to data and all data...
Creating Email Campaigns to Measure Your Website’s Performance
Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is...
Tracking your email messages saves time and money
Let’s imagine for a moment that you have gone through all the necessary steps to create and develop a successful email marketing campaign. You have spent many hours putting together a great looking, well-designed newsletter, and have obtained numerous email addresses from your customers through your web site’s Sign-up form. You have even created an...
Using tracking stats to improve your marketing efforts
Last time I explained that email offers some major benefits over print and other media. Email gives you quick feedback that allows you to design your message for your contacts. It's about providing value for your customers and connecting with the audience at large. Today I'll talk about how you can use email tracking to...
The Power of “Track Record Marketing”
I ran a new route this morning. I was weaving through the neighborhood and come across a variety of homes for sale. Naturally, the homes have "For Sale" signs out in the front yard. But I noticed that not all For Sale signs are equal. I also learned the power of something I'll refer to...