Browsing Tag

tracking

6 posts
Marketing
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The Killer Marketing Stack for Startups

Being involved the startup ecosystem, I regularly get the question: "what marketing stack do you use?” from fellow marketers. Using my data-centric product management background, I gave this a lot of thought and split marketing software into three...
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Tracking your email messages saves time and money

Let’s imagine for a moment that you have gone through all the necessary steps to create and develop a successful email marketing campaign. You have spent many hours putting together a great looking, well-designed newsletter,...
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The Power of “Track Record Marketing”

I ran a new route this morning. I was weaving through the neighborhood and come across a variety of homes for sale. Naturally, the homes have "For Sale" signs out in the front yard. But...