tracking Archives

6 Ways E-Commerce Startups Can Compete with Amazon Shipping (and Win)

Although it may seem like ages ago, many of us remember what an ordeal it was to order products online that were unavailable in our local stores. Back then, free shipping wasn’t available, and two-day...

byNicholas Daniel-Richards

October 10, 2021

The Killer Marketing Stack for Startups

Being involved the startup ecosystem, I regularly get the question: "what marketing stack do you use?” from fellow marketers. Using my data-centric product management background, I gave this a lot of thought and split marketing software into three...

byAlex Gauthier

February 12, 2017

Creating Email Campaigns to Measure Your Website’s Performance

Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component...

byRyan Allis

October 29, 2014

Tracking your email messages saves time and money

Let’s imagine for a moment that you have gone through all the necessary steps to create and develop a successful email marketing campaign. You have spent many hours putting together a great looking, well-designed newsletter,...

byRyan Allis

May 13, 2008

Using tracking stats to improve your marketing efforts

Last time I explained that email offers some major benefits over print and other media. Email gives you quick feedback that allows you to design your message for your contacts. It's about providing value for...

byRyan Allis

July 13, 2007

The Power of “Track Record Marketing”

I ran a new route this morning. I was weaving through the neighborhood and come across a variety of homes for sale. Naturally, the homes have "For Sale" signs out in the front yard. But...

byRich Sloan

July 12, 2007