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As someone who has chosen marketing as a career, hosts a podcast about marketing (Marketing School, co-hosted by Neil Patel) and owns a digital marketing agency, you may think I haven’t made marketing mistakes. You’d be wrong.
I’ve made them all, and that’s how I’ve learned to be the best possible marketer and business owner I can be. Marketing is all about experimentation; the process of failing and iterating, failing and iterating.
That being said, from my own experience working with businesses in my agency, and speaking to entrepreneurs on my podcast, I see the same three business-crushing mistakes all the time. Business owners act out the proverbial insanity of doing the same thing over and over again expecting different results.
That’s why I made this video — to ensure that startup founders and CEOs know the marketing danger zones, as well as how to avoid or fix them in order to grow a thriving business.
The good news is that when you know what you’re looking for, marketing allows you to be nimble and change your strategy accordingly. It doesn’t matter if you’ve been making these mistakes up to this point, either, because they are easy to reverse. Pivot, and watch your business thrive.