How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask…
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Shay Berman
27 posts
5 Ways Programmatic Advertising Can Benefit Your Brand
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used…
Consumer Behavior in the New Normal: How to Better Serve Your Customers
Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example,…
Is Your New Business Ready to Grow? Take These 3 Steps First
If entrepreneurship were juggling, most companies would be one dropped ball away from the act falling apart. Why?…
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed,…
5 Reasons Your Digital Ads Aren’t Performing
So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them…
6 Essential Web Design Elements to Boost Your Website’s Conversions
As a business owner, the primary goal of your website is to convert visitors — whether the conversion…
StartupNation Radio with Shay Berman on Building a Business From Scratch
On this week’s episode of StartupNation Radio, Jeff Sloan talks with Digital Resource’s Shay Berman about how he…
How to Track Your Marketing Efforts
There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to…
Add These Trends to Your Marketing Plan This Year
There’s no better time than now to map out a solid marketing plan for 2022. The COVID-19 outbreak…
Marketing Lessons We Learned in 2021
Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that…
Ask the Experts on StartupNation: Shay Berman on How to Create Awareness
On this week’s episode of StartupNation Radio, Jeff Sloan talks with Digital Resource’s Shay Berman about how to…
Ask the Experts on StartupNation Radio: Shay Berman and Greg Packer
On this week’s episode of StartupNation Radio, Jeff Sloan talks with Digital Resource’s Shay Berman about creating awareness…
5 Marketing Goals for 2022
… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the…
How to Create a Winning SEO Strategy
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid…
What Quality Content Means to Google
Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make…
Why You Should Ramp Up Advertising For the Holidays
With Black Friday and Cyber Monday to keep shoppers busy, it makes perfect sense to start running holiday…
Ask the Experts on StartupNation Radio: Shay Berman Share Tips on Crafting a Holiday Marketing Plan
On this week’s episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman…
Intent Marketing: Why It Matters to Your Business
Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics…
Questions to Ask When Hiring a Marketing Agency
Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows…