PR

Publicity Success in 3 Steps

Latest posts by Melanie Rembrandt (see all)

Simple actions can lead to big results.

How is your year going so far? If your business could use more sales, it’s time to take action.

Why not use publicity to get some free attention and help boost credibility for your business?

Here are 3 simple things you can do now to start generating press:

1. Research.

If you don’t already have it, find the name and contact information for a reporter at your local newspaper who covers your industry and the managing editor at a small, niche magazine who may be interested in your expertise.

Read what they’ve written and check out what is coming up in future issues in the online editorial-calendar.

2. Prepare.

Figure out the benefits you have to offer both media members – at no cost to them.

Can you be an expert resource for future articles?

Can you provide an opinion piece about a recent story?

How about an article about a hot, current trend?

Make a list and think about what you would want to hear if you were that reporter or editor. Practice your pitch.

3. Make the Call.

Now, call the reporter or editor directly. Introduce yourself and offer your expertise or an article at no charge. Mention that you saw a recent story and are interested in writing an opinion piece about it or an unbiased article about the same subject.

Then, see what happens. Since most local publications are running on tight budgets, they may be more than happy to receive some free content from a local expert.

And if this doesn’t work, write a press release with some valuable information in it (just follow the style of those at www.prweb.com or www.prnewswire.com) and post it on a site that caters to your industry and allows free, press-release-posting.

Boom! Instant publicity you can post on your site.

Repeat this process with more media venues, and soon you’ll start building buzz that brings in new customers. Now, that’s worth the effort…isn’t it?

For additional help with your PR and content strategy efforts, please write to me here or at www.rembrandtwrites.com.

Total
0
Shares
Previous Article
strategic planning

Strategic Planning –A Crucial Component of Business Planning

Next Article
amazon

Amazon: What's All The Hubub, Bub?

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
monitors
Read More

How Monitors Deepen Your Employee Experience And Boost Results

In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...
press release
Read More

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
homepage
Read More

How to Ensure Your Homepage Helps Your Business Reach Its Goals

If you want your online business to flourish, you need to ensure you get your website’s homepage right. This is because it will provide the first impression people get of your brand, and you’ll need it to be a good one.  An excellent homepage will help your small business grow by facilitating the buyer’s journey,...