Public Relations

How to Create a Good Media Pitch

Latest posts by Melanie Rembrandt (see all)

Are you sending hundreds of pitches to a massive list of media members?

If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s one of the reasons it doesn’t work!

Media members are inundated with press releases and pitches every day. And while some press releases from well-known companies can get a lot of coverage, others do not. With this in mind…

How do you get the media attention you are looking for?

In a nutshell: You need to create a specific story, for a specific media-member. And to help you do this, here are…

3 Ways to Create a Good, Media Pitch.

1. Research.

Conduct online research and figure out which media-members cover your industry. Read what they have written. Know what topics, or beats, they cover.

Then, write down the contact information for the appropriate people you want to pitch.

2. Create a Specific Story.

Now that you know which reporters you want to reach, figure out a specific story-angle for each reporter. That’s right. You need a unique story idea for each person you are going to pitch. It needs to cover their area of interest and be newsworthy and relevant to their audience.

3. Practice.

If you are new to pitching the media, practice first. Either work with a friend or a recorder, or both. Try to be friendly and succinct.

Start Pitching!

When you are ready, pick up the phone and call each media-member on your list and give your pitch. You will either get a “Yes” or a “No.” More important, you will introduce yourself to new people and start building relationships. Eventually, you’ll fine tune your pitching abilities and see more of your stories in print.

It takes hard work to pitch media-members the right way. Conduct research, create relevant and unique stories and practice what you are going to say in advance. This way, you’ll get a lot more media-coverage and stop wasting money and resources on “easy” PR activities that don’t produce results.

What are you going to do today to get some media attention?

For help with your content strategy and public relations, please write to me here or at

Previous Article

Small Company Marketing Plan

Next Article
business on main street

Super Startups

Related Posts
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
digital marketing
Read More

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities.    So, it takes a lot of work, resources, learning and risk-taking, and yet none of...
Read More

9 Signs Your Business Needs Rebranding

When you've run a business for quite some time, it can be tempting to update the look and feel of your visual brand identity because you believe it’s the same-old-same-old. By rebranding, you might think that it can freshen your business and even give it a new life. But rebranding isn’t for always necessary. It’s...
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...