How to Create a Good Media Pitch

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

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Are you sending hundreds of pitches to a massive list of media members?

If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s one of the reasons it doesn’t work!

Media members are inundated with press releases and pitches every day. And while some press releases from well-known companies can get a lot of coverage, others do not. With this in mind…

How do you get the media attention you are looking for?

In a nutshell: You need to create a specific story, for a specific media-member. And to help you do this, here are…

3 Ways to Create a Good, Media Pitch.

1. Research.

Conduct online research and figure out which media-members cover your industry. Read what they have written. Know what topics, or beats, they cover.

Then, write down the contact information for the appropriate people you want to pitch.

2. Create a Specific Story.

Now that you know which reporters you want to reach, figure out a specific story-angle for each reporter. That’s right. You need a unique story idea for each person you are going to pitch. It needs to cover their area of interest and be newsworthy and relevant to their audience.

3. Practice.

If you are new to pitching the media, practice first. Either work with a friend or a recorder, or both. Try to be friendly and succinct.

Start Pitching!

When you are ready, pick up the phone and call each media-member on your list and give your pitch. You will either get a “Yes” or a “No.” More important, you will introduce yourself to new people and start building relationships. Eventually, you’ll fine tune your pitching abilities and see more of your stories in print.

It takes hard work to pitch media-members the right way. Conduct research, create relevant and unique stories and practice what you are going to say in advance. This way, you’ll get a lot more media-coverage and stop wasting money and resources on “easy” PR activities that don’t produce results.

What are you going to do today to get some media attention?

For help with your content strategy and public relations, please write to me here or at

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