You love your site. The graphics are way cool and your customers love it! This may all be true, but is your site really helping you grow your business and increase sales and awareness? Not sure? You may want to review these…
3 Signs Your Site Stinks
1. You don’t see any new sales specifically coming in from your site users.
When was the last time you checked to see how many new sales are coming directly from online users? Take a look at your Google Analytics (and please install them, or some other analytics software, if you haven’t already). If your numbers are low, sorry, but your site just isn’t that good.
Check your landing pages. Do they include a single message and a clear, call-to-action? If site visitors don’t’ know the benefits you offer and how to take advantage of them easily, you’ll lose online sales. Rewrite your landing pages and test them to see what works best.
2. Your clicks from new customers are dismal.
Do your analytics show that you have a lot of new, first time visitors (unique visitors)? If not, you need to increase word-of-mouth for your site.
Start by optimizing your site for the search engines. Provide valuable content using your top keywords. And if it’s appropriate for your business, take advantage of social media. Get involved on Twitter, Facebook, Pinterest, write a blog, etc. Just make sure to plan your activities accordingly so you get the best results for your time and effort.
In fact, you may want to look into hiring some outside consultants to help you with this. Yes, this costs money. But these experts can significantly increase site visitors and provide a great ROI.
3. Your bounce rate is high.
Are a lot of your site visitors looking at one page on your site and then leaving? Look at the bounce rate for various pages on your site in the analytics. If people are not interested in what you have to offer, they are not going to spend time on your site.
When this happens, it’s time for a site revamp. Figure out what your customers want by looking at the content they look at most on your site. You can also offer an online survey or simply ask them. It’s essential to answer questions and provide solutions for your site visitors within seconds of arriving at your site. Otherwise, they’ll go straight to your competitors.
Your Site Can Always Be Improved.
While you may think your site is fantastic, your analytics and sales numbers may prove otherwise. Take some time to review what is going on with your site each week. What are site visitors most interested in and how can you give them what they want? Even if your site is doing well, it can always do better.
By being in tune with your target market and providing valuable information quickly and easily, your site will improve significantly. More important, you’ll build online buzz and increase sales that will help grow your business fast.
For additional help increasing sales with your SEO site, please write to me below or at www.rembrandtwrites.com.