As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at email@example.com and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
You’ve probably heard the statement a lot these days that “content is king.” Well, you may not know exactly what this means.
Basically, your customers want valuable content. They want to know what you have to offer them. At the same time, the search engines realize this and look for valuable content on your site. The days of writing up quick pages packed with search engine optimization (SEO) keywords are over.
Today, your Website needs to provide valuable information to your customers that is unique and makes sense. If not, you will lose sales to the competition.
With this in mind, how do you use SEO content to your advantage?
• Make SEO copywriting a priority.
If you don’t have a Website with the appropriate, SEO copy and coding, it’s time to make it a priority, especially if your business does online sales. When your target audience-members type in words related to your products and services in the search engines like Google, Bing and Yahoo!, you want your site to pop up.
You may not think it’s a big deal to optimize your Website, but if your competition has an optimized site, and you don’t, they may just be stealing thousands of dollars in sales and new customers from you… without your knowledge!
• Hire a professional, SEO copywriter.
SEO copywriting is a skill, and it’s not something you want to do on your own if you don’t’ have the appropriate expertise. Instead, spend the money and hire a good, SEO copywriter to help you. They can conduct the appropriate research, write your copy, add the right coding, and monitor results accordingly.
It may be expensive, but you get what you pay for. With a good, SEO Website, you will increase sales and online awareness dramatically. Plus, you’ll spend less than buying paid advertising and you’ll be able to concentrate on your business instead of writing.
• Maintain your SEO.
SEO is an ongoing process. All of your marketing copy should be optimized for your keywords and provide valuable, new information to your customers. Once your site is optimized, it needs to be monitored on a regular basis. Then, you can remove copy that is not working and replace it with copy that does.
SEO is fantastic in that you can test it and see what actually brings in the best results. Plus, the results indicate what your customers find most interesting on your site so you can change your marketing, products and services accordingly.
SEO is Important.
Today’s business is all about providing value to customers with the best service possible. By knowing what your customers want, and being able to provide current information each week, you’ll be able to increase sales and word-of-mouth. However, if you fail to see the importance of SEO copywriting for your business, you risk losing a lot of money and new customers to the competition.
Are you ready to move forward with SEO and see your sales skyrocket? Start with a test project and see what happens. More than likely, you’ll be happy with the results and make SEO an important part of your business plans now and in the future.
For more SEO tips and information, please write to me below and visit www.rembrandtwrites.com.