Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

Organic SEO Offers a Competitive Advantage

People often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is…

What about organic SEO?

Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for advertising. However, many businesses ignore this valuable, marketing tactic. Yes, it’s great to have a pay-per-click campaign to increase site traffic using paid, advertising placements, but this costs money. And whether you have the funds available for advertising or not, it’s essential to take advantage of organic SEO.

Why?

While it will take some research time and effort, the results are well worth it. Good, organic SEO tactics and strategy will take your page to the top of the search engines for your keywords. Plus, potential customers will see these placements as more credible than paid advertisements.

How does organic SEO work?

You may be wondering how this mysterious, organic SEO works. It’s simple. A trained, SEO copywriter researches the keywords people are actually looking for online in relation to your products and services along with competitor information. Then, they use this data, along with common sense terms, to develop your SEO keyword list and a strategy on how to use the keywords.

At this point, your copywriter will add the appropriate words, links and tags to your online copy, in the right places, and follow your overall, SEO strategy. Then, your pages will be monitored and updated accordingly on a regular basis.

The results? Top, search-engine-rankings that beat the competition and bring in new customers!

And you can do your own, organic SEO, but a trained copywriter who writes “copy that sells” is well worth the money. You’ll end up getting better results than if you do it yourself. Plus, you’ll save a lot time and effort from writing and coding when you should be focused on your core, business activities.

Don’t forget organic!

The buzz today is all about eating organic fruits and vegetables. Well, this also goes for your SEO!

By creating an organic, SEO keyword strategy, you can take your site to the top of the search engines for the words your target-audience-members are looking for. It’s cost-effective, but more important, you’ll provide valuable information people will want to tell their friends about.

For help with your SEO copywriting, please write to me here or at www.rembrandtwrites.com.

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