Podcasting strategy for small business

Latest posts by Joel Welsh (see all)

Podcasting is all the rage among the really cool people these days. And it’s not enough just to be listening to podcasts. (omigod, if you aren’t even listening to podcasts, then you definitely can’t sit at the cool people’s table in the lunch room) In order to be especially cool you’ve got to be creating your own podcasts.

Podshow, a startup company backed by over $8 million of venture capital funding, has apparently created an entire business model based on the desire of millions of us wanting to be especially cool. They want us all to become podcasters and then to be able to quit our day jobs, making enough money off of our creative audio content so that we can pay the bills, take vacations and set aside cash for our retirement.

Now, I absolutely LOVE the encouragement to people to start their own dream business. Hey, that’s what StartupNation is all about. I’m just not sure if enough people can be able to create podcasts that can sustain them with full time income. I expect that there are a few who will make it into that rare air, but the podcasting streets will be littered with those who fall by the wayside in an attempt to build a business around podcasting. Hey, I wanted to play major league baseball, but I’m glad I had a backup strategy. It’s just too much of a longshot.

What I think is a much more viable business model is to start your business with a traditional revenue strategy and to use blogs and podcasts as marketing tools to put yourself in the public eye as a subject matter expert. For instance, a dry cleaner should podcast about clean clothes or an accountant about tax strategies to catch the attention of customers who then pay for dry cleaning and tax services.

I wonder what the cool people think?

Previous Article

TV is dying - an online marketing business opportunity?

Next Article

Olympic Champion Struck Gold Starting a Business at Thirteen

Related Posts
artificial intelligence
Read More

Why SMBs Shouldn’t Be Afraid of AI

Data overload is a common challenge that unites businesses of all sizes; whether they’re multinational corporations with millions of customer records, or small and medium businesses (SMB) with hundreds of receipts to log. Large enterprises are handling their data by embracing AI in their droves – so why are some SMBs still holding back from...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
display monitor
Read More

Dell Helps Businesses Identify the Best Display Monitor for Each Employee

As companies of all types and sizes struggle to survive and thrive in highly competitive markets, increasing employee productivity can provide a crucial edge. Even small gains, multiplied across all employees, can drive  considerable growth. The less quantifiable benefits can be even greater, as happier, more productive employees are far more likely to deliver exceptional...
Read More

How Monitors Deepen Your Employee Experience And Boost Results

In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...