Browsing Tag

advertising

19 posts
podcast
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How to Monetize Your Podcast

People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in droves, and podcast advertising revenue is predicted to hit $500 million in 2020. Between devoted listeners and businesses looking for...
mobile marketing
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How to Get Started with Real-Time Mobile Marketing

You may have heard that mobile is overtaking desktop as the go-to option consumers turn to when they surf the web, right? As a business owner or marketer, you also may be wondering how to utilize this mobile marketing trend to your advantage. Consider real-time mobile marketing, which, due to its rising popularity, could almost be...
Branding
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Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to now include OTT/SVOD platforms and a myriad of digital and social media platforms. Upfronts now have to compete with digital...
Marketing Demand
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How to Create Marketing Demand for Your Unknown Startup

You’ve developed an innovative product or service that you just know is a potential game changer in your industry. You’ve carefully tested it and worked out the bugs. Now you’re ready to introduce it to the world! There’s only one problem: nobody knows your startup (or your product) exists. Even if everyone knew your product...
Coupons
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How to Use Coupons to Market Your Business

Coupons have been a marketing technique for nearly 130 years. The very first coupon was distributed by Coca-Cola in 1887, and the concept beloved by consumers of all ages has never looked back. Countless adults scan through local circulars, scouring the pages for sales and discounts on everyday products to save money. “Extreme couponing” is a...
Engagement
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Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am a TV guy. I have spent almost two decades developing, selling and producing television. So no, I do not think that TV...
Small Business Sales - Build Your Business Without Relying on Price
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The Biggest Challenges Your Startup Is Going to Face

These Are the 5 Biggest Challenges Your Startup Is Going to Face Before expounding on the biggest challenges your startup is going to face, I’m going to tell you how to overcome them. For every problem you are going to face, what you need is an airtight business plan. It seems as if business plans...
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Advertising: What You Need to Know

Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate with new sales prospects. Advertising in its traditional form is the use of paid promotion in newspapers, magazines, radio and...
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3 tools to help protect your brand while retargeting

Protect your brand while retargeting. It is possible for almost anyone to undertake some basic retargeting, protect and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage to brand image as users feel hounded by seeing ads too often and for products that they have already purchased....
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86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in marketing than from those who have gone before? I reached out to established business owners across all industries to see...
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The Downside of Guerrilla Marketing-Four Things You Need to Know

If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window or on a street corner, you have experienced guerilla marketing.  This strategy, which is touted as a low-cost, high-impact alternative...
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Advertising Your Small Business? Here’s What You Need to Know

Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work?  I have, many times.   And then in frustration I would claim that "Advertising doesn't work." But if it doesn't work, why do companies like Geico, Coca Cola and Macy's spend millions of...
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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’ minds and your business will more quickly succeed. Think of promotion as the umbrella that encompasses all methods of getting...
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Advertising Funds – Part II

Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a more established brand and it sparked me to pull some information from our research. We've polled over 40,000 franchisees from...
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Advertising funds for franchises – benefits and drawbacks

As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional ... the deciding factor 99% of the time is the number of units a franchise has and if it makes sense for a national reach vs. a more targeted...
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Wacky Idea to Grow Small Business Sales

I just took a walk at lunch. I had already eaten a sandwich at my desk (peanut butter & jelly). I just wanted a walk break. I walked by 2 movie theaters & thought how cool, and creative-thinking-mind-changing, it would be to watch 45 minutes of a movie during my lunch hour. But the idea...
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Cool Company of the day: Spot Runner

Ever wanted to do a TV ad campaign for your business? Not a problem. Even the thought of it sounds too pricey? Not a problem. Don't know how in the world you'd shoot and create the commercial itself? Not a problem. Enter Spot Runner, a new service that packages up your specific advertising message with...
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Podcasting strategy for small business

Podcasting is all the rage among the really cool people these days. And it's not enough just to be listening to podcasts. (omigod, if you aren't even listening to podcasts, then you definitely can't sit at the cool people's table in the lunch room) In order to be especially cool you've got to be creating...