Media Branding: What’s Old is New Again
25 Jul 2016
Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more...Read More
6 Ways to Create Marketing Demand for Your Unknown Startup
24 Jun 2016
You’ve developed an innovative product or service that you just know is a potential game changer in your industry. You’ve carefully tested it and worked out the bugs. Now you’re...Read More
How to Use Coupons to Market Your Business
14 Jun 2016
Coupons have been a marketing technique for nearly 130 years. The very first coupon was distributed by Coca-Cola in 1887, and the concept beloved by consumers of all ages has never...Read More
Rethinking Engagement in a Digital World
19 May 2016
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let...Read More
The Biggest Challenges Your Startup Is Going to Face
20 Apr 2015
Overcoming the challenges you will face in a startup business mean that you MUST be proactive instead or reactive to be a success!
Advertising: What You Need to Know
26 Nov 2014
Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at...Read More
3 tools to help protect your brand while retargeting
03 Oct 2014
It is possible for almost anyone to undertake some basic retargeting and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage to brand image as users feel hounded by seeing ads too often and for products that they have already purchased.
86 Common Sense Marketing Ideas for Startups
11 May 2012
When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better...Read More
The Downside of Guerrilla Marketing-Four Things You Need to Know
25 Feb 2012
If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual...Read More
Advertising Your Small Business? Here’s What You Need to Know
27 Feb 2011
Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? I have, many times. And then in...Read More
