Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more...Read More
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let...Read More
Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at...Read More
It is possible for almost anyone to undertake some basic retargeting and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage to brand image as users feel hounded by seeing ads too often and for products that they have already purchased.