Browsing Tag

advertising

22 posts
podcast
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How to Monetize Your Podcast

People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in...
Branding
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Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to...
Coupons
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How to Use Coupons to Market Your Business

Coupons have been a marketing technique for nearly 130 years. The very first coupon was distributed by Coca-Cola in 1887, and the concept beloved by consumers of all ages has never looked back. Countless adults scan...
Engagement
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Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...
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Advertising: What You Need to Know

Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate...
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3 tools to help protect your brand while retargeting

Protect your brand while retargeting. It is possible for almost anyone to undertake some basic retargeting, protect and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage...
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86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in...
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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’...
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Advertising Funds – Part II

Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a...