advertising Archives

WJR Business Beat: In Advertising, Active Attention Is the Key Metric (Episode 467)

On the Business Beat, Jeff shares some marketing advice from an Omnicron Media Group/Amplified Intelligence study indicating impressions aren't the ad metric businesses should be eyeing. Tune in below for more: Tune in to News/Talk...

byStartupNation

August 31, 2022

WJR Business Beat: Online Advertising Costs Are Rising (Episode 435)

On today's Business Beat, Jeff says we simply can't escape rising advertising costs on social media platforms, according to a businessinsider.com report, and what it means for small businesses. Tune in to learn what small...

byStartupNation

June 30, 2022

Use These Tactics to Attract Customers Battling Ad Fatigue

Everywhere consumers turn, they are bombarded with ads. So how can you possibly work past the ad fatigue and banner blindness to reach new customers? Below are some tips and tricks to keep people engaged...

byJohn Horn

March 21, 2022

WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)

On today's Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google, Facebook and Amazon. Tune in to the Business Beat, below, to learn more about how Google, Facebook...

byStartupNation

July 26, 2021

How to Monetize Your Podcast

People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in...

byEmily Friedel

September 18, 2017

How to Get Started with Real-Time Mobile Marketing

You may have heard that mobile is overtaking desktop as the go-to option consumers turn to when they surf the web, right? As a business owner or marketer, you also may be wondering how to utilize...

byParker Davis

May 4, 2017

Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to...

byPatrick Jager

July 25, 2016

How to Create Marketing Demand for Your Unknown Startup

You’ve developed an innovative product or service that you just know is a potential game changer in your industry. You’ve carefully tested it and worked out the bugs. Now you’re ready to introduce it to...

byJordan Kasteler

June 24, 2016

How to Use Coupons to Market Your Business

Coupons have been a marketing technique for nearly 130 years. The very first coupon was distributed by Coca-Cola in 1887, and the concept beloved by consumers of all ages has never looked back. Countless adults scan...

byMike Canarelli

June 14, 2016

Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...

byPatrick Jager

May 19, 2016

Small Business Sales - Build Your Business Without Relying on Price

The Biggest Challenges Your Startup Is Going to Face

These Are the 5 Biggest Challenges Your Startup Is Going to Face Before expounding on the biggest challenges your startup is going to face, I’m going to tell you how to overcome them. For every...

byJenna Brown

April 20, 2015

Advertising: What You Need to Know

Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate...

byJeff Williams

November 26, 2014

3 tools to help protect your brand while retargeting

Protect your brand while retargeting. It is possible for almost anyone to undertake some basic retargeting, protect and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage...

bySam Barnett

October 3, 2014

86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better to learn what works in...

byWendy Kenney

May 11, 2012

The Downside of Guerrilla Marketing-Four Things You Need to Know

If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window...

byWendy Kenney

February 25, 2012

Advertising Your Small Business? Here’s What You Need to Know

Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? I have, many times. And then in frustration I would claim that...

byWendy Kenney

February 27, 2011

Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’...

byRyan Allis

April 28, 2008

Advertising Funds – Part II

Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a...

byJack Burris

July 16, 2007

Advertising funds for franchises – benefits and drawbacks

As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional ... the deciding factor 99% of the time is...

byJack Burris

July 11, 2007

Wacky Idea to Grow Small Business Sales

I just took a walk at lunch. I had already eaten a sandwich at my desk (peanut butter & jelly). I just wanted a walk break. I walked by 2 movie theaters & thought how...

byJoel Welsh

October 4, 2006