LISTEN: Auto Company Ad Spend Still Strong
Ad spend is about on par with the same period last year. Is this a show of confidence that maybe we’re close to coming out of the economically challenging times we’re facing? Tune in to...
Browsing Tag
advertising
23 posts
WJR Business Beat: In Advertising, Active Attention Is the Key Metric (Episode 467)
On the Business Beat, Jeff shares some marketing advice from an Omnicron Media Group/Amplified Intelligence study indicating impressions aren't the ad metric businesses should be eyeing. Tune in below for more: Tune in to News/Talk...
WJR Business Beat: Online Advertising Costs Are Rising (Episode 435)
On today's Business Beat, Jeff says we simply can't escape rising advertising costs on social media platforms, according to a businessinsider.com report, and what it means for small businesses. Tune in to learn what small...
Use These Tactics to Attract Customers Battling Ad Fatigue
Everywhere consumers turn, they are bombarded with ads. So how can you possibly work past the ad fatigue and banner blindness to reach new customers? Below are some tips and tricks to keep people engaged...
WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)
On today's Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google, Facebook and Amazon. Tune in to the Business Beat, below, to learn more about how Google, Facebook...
How to Monetize Your Podcast
People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in...
How to Get Started with Real-Time Mobile Marketing
You may have heard that mobile is overtaking desktop as the go-to option consumers turn to when they surf the web, right? As a business owner or marketer, you also may be wondering how to utilize...
Branding: In Media, What’s Old is New Again
Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to...
How to Create Marketing Demand for Your Unknown Startup
You’ve developed an innovative product or service that you just know is a potential game changer in your industry. You’ve carefully tested it and worked out the bugs. Now you’re ready to introduce it to...
How to Use Coupons to Market Your Business
Coupons have been a marketing technique for nearly 130 years. The very first coupon was distributed by Coca-Cola in 1887, and the concept beloved by consumers of all ages has never looked back. Countless adults scan...
Rethinking Engagement in a Digital World
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...
The Biggest Challenges Your Startup Is Going to Face
These Are the 5 Biggest Challenges Your Startup Is Going to Face Before expounding on the biggest challenges your startup is going to face, I’m going to tell you how to overcome them. For every...
Advertising: What You Need to Know
Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate...
3 tools to help protect your brand while retargeting
Protect your brand while retargeting. It is possible for almost anyone to undertake some basic retargeting, protect and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage...
86 Common Sense Marketing Ideas for Startups
When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better to learn what works in...
The Downside of Guerrilla Marketing-Four Things You Need to Know
If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window...
Advertising Your Small Business? Here’s What You Need to Know
Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? I have, many times. And then in frustration I would claim that...
Promoting your business
Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’...
Advertising Funds – Part II
Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a...
Advertising funds for franchises – benefits and drawbacks
As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional ... the deciding factor 99% of the time is...