As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Time to refresh your PR activities and take action
Woo Hoo! It’s finally spring and a time for fresh beginnings – for you and your business. Why not start this season by renewing your relationships with the media and telling targeted producers, editors and journalists about your company’s latest news?
But, what’s that? You say you don’t have any good news to share?
Nonsense! If you really don’t have anything to share, make your own news!
Here are 3 ideas to help you get your PR activities started…
1. Take part in a community event, or create your own.
Give something back and encourage others to do the same. You’ll help others in need while creating a newsworthy event.
2. Submit an opinion piece.
Write to your local newspaper, and provide your opinion about a published story or current, news item. This can help build credibility and awareness for your business when written in a positive manner.
3. Give a presentation.
Speak at a local, community college, business group or other organization attended by your target-audience members.
Provide valuable information without giving a sales pitch, and invite pertinent reporters. You’ll establish yourself as an expert and meet potential new customers while increasing your chances of obtaining media coverage.
Instead of waiting for potential customers and media members to notice your business, take action and create some publicity! It make take some time and effort, but just one, well-placed article can mean a significant increase in site traffic and sales!
What are you going to do this month to increase your PR activities?