Good PR Results Not Possible? Baloney!

Latest posts by Melanie Rembrandt (see all)

Are You Getting the PR Reports Necessary for Success?

By Melanie Rembrandt

For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, no one can guarantee results (Hint – if you hear a PR person tell you that they can guarantee results – Run!).

The final say as to whether the media broadcasts or publishes your story is always up to the editors, producers and publishers out there. Basically, you have no control over the final outcomes of your pitching efforts or exactly what will be said about your company if a story does go live.

However, with today’s technology, you can see if a campaign is working or not and make the appropriate changes to save time and money. How?

3 Ways to Get Valuable Reports on Your PR Efforts

1. Start with a plan.

Instead of just sending out a press release because you have news, create a plan with goals. What do you want to accomplish? Do you want to bring more people to your site, increase sales, get more newsletter registrations, or something else?

Once you know what you want to accomplish, figure out how the press release fits into these goals along with your other, marketing efforts and how you are going to measure results.

2. Use specific links.

One way to measure the results of your PR activities is to take advantage of technology and have Google Analytics in place on your site (or another tool that tracks information about site visitors). Include a specific link in your press release or promotional copy. Have that link go to a specific landing page on your site that talks about your specific news. Then, have a link on that landing page that goes to a sales page, shopping cart page, newsletter registration page, etc. This way, you can track exactly how many people click on the link in your press release and on your landing page. And you can also see how many people actually take the actions you set up in your plan.

3. Use Search Engine Optimization, or SEO.

All of your online copy should be optimized for the search engines. If not, you will lose online visibility to the competition. Plus, it’s a great way to track results of your PR efforts. For example, once you optimize your press releases, landing pages and other PR copy for the search engines, check the results. Does your information show up on the search engines for your top keywords? How do your rankings compare to competitors?

Get the PR and SEO Data You Need for Success!

Once your PR copy goes live, look at your Google analytics and search-engine results. Did you reach the goals you set in your initial plan? Did people click on your links and take the actions you wanted them to follow on your site?

If not, look carefully at the data and figure out what your site visitors clicked on most. Then, develop your next PR plan. But this time, make changes using what you learned from the data. Do the entire process again, and check your results. Over time, you’ll figure out what works best for your specific target audience. Then, you can start to take advantage of the PR and SEO copy and activities that work and avoid wasting time on those that are not.

Today, you can use online data to track exactly what your customers want to see and what your competition is doing. By having a plan, using SEO and strategic landing pages and links on your site, you can see specific results from your PR efforts.

For more information to help boost sales with SEO and PR, please visit

Previous Article

Find Out Why Your SEO Isn't Working

Next Article

Exclusive Interview with Rich Dad’s Robert Kiyosaki

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...
Read More

How Monitors Deepen Your Employee Experience And Boost Results

In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...