How is Your Website Doing So Far This Year?

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

February is already here, and it’s time to see how your Website is doing so far this year.

If they are not going well…

Find out what is happening.

Is site traffic down because you have broken links?
Perhaps, your target-market wants different copy?

Look at your analytics and find out what is going on. If you see broken links, fix them. If your find that your customers are clicking frequently on a particular page, write more of that same content.

By reviewing you statistics, you can find out what is not going well and fix it. More important, you can discover what information is valuable to your customers right now.

If they are going so-so…

Take a look at what is working and what isn’t.

Which pages are the most popular on your Website?

Which marketing campaigns are bringing in new sales and which aren’t?

The great thing about today’s technology is that you can see what activities are working and change those that aren’t for the best results. If you are not taking advantage of Web analytics, e-mail statistics and other, information you can track, start using it to take your activities to the next level of success.

If they are going great…

Good for you! But this is no time to stop.

Look at your analytics and run A/B tests on your marketing campaigns to see what works best. All of your activities can be improved and updated to match the needs of your current, target market.

By providing the most valuable information at the best time, you can increase new site visitors and sales fast. But if you sit around celebrating your success without improving your activities, the competition will start stealing customers before you know it.

Keep Moving Forward.

Whether things are going well or not, you can always be improving your current activities and moving forward. Your customers always want the latest and greatest information. By reviewing your statistics, knowing what is going on with your different campaigns and being on top of customer needs, you can provide valuable information that keeps you one step ahead of the competition.

For more help with your SEO copywriting activities, please write to me below or at www.rembrandtwrites.com.

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