How is Your Website Doing So Far This Year?

Latest posts by Melanie Rembrandt (see all)

February is already here, and it’s time to see how your Website is doing so far this year.

If they are not going well…

Find out what is happening.

Is site traffic down because you have broken links?
Perhaps, your target-market wants different copy?

Look at your analytics and find out what is going on. If you see broken links, fix them. If your find that your customers are clicking frequently on a particular page, write more of that same content.

By reviewing you statistics, you can find out what is not going well and fix it. More important, you can discover what information is valuable to your customers right now.

If they are going so-so…

Take a look at what is working and what isn’t.

Which pages are the most popular on your Website?

Which marketing campaigns are bringing in new sales and which aren’t?

The great thing about today’s technology is that you can see what activities are working and change those that aren’t for the best results. If you are not taking advantage of Web analytics, e-mail statistics and other, information you can track, start using it to take your activities to the next level of success.

If they are going great…

Good for you! But this is no time to stop.

Look at your analytics and run A/B tests on your marketing campaigns to see what works best. All of your activities can be improved and updated to match the needs of your current, target market.

By providing the most valuable information at the best time, you can increase new site visitors and sales fast. But if you sit around celebrating your success without improving your activities, the competition will start stealing customers before you know it.

Keep Moving Forward.

Whether things are going well or not, you can always be improving your current activities and moving forward. Your customers always want the latest and greatest information. By reviewing your statistics, knowing what is going on with your different campaigns and being on top of customer needs, you can provide valuable information that keeps you one step ahead of the competition.

For more help with your SEO copywriting activities, please write to me below or at www.rembrandtwrites.com.

Total
0
Shares
Previous Article

Using Power Stories to Power Your Business Growth

Next Article

Does Your Brand Have Curb Appeal?

Related Posts
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
Read More

How to Support Employee Mental Health and Avoid Startup Burnout

When it comes to finding the right job — and staying there — candidates are looking for a lot, especially in a virtual setting. Gone are the days where foosball tables and free snacks constituted benefits. Of course, we still love them, but there has to be more that matters. People are primarily looking to...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
recruiter
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...