remote startup team

How to Successfully Manage a Remote Startup Team

As more employees opt to work remotely, marketing managers struggle to find ways to keep teams connected and working together digitally. Individuals want to feel as though they are part of the team but that they also have the independence to work from afar. This dynamic can prove difficult for managers who want to increase productivity and keep everyone happy.

Here are four tips I’ve learned by working with a remote team.

A central communication tool is crucial

Using email or Google Hangouts to communicate gets messy. Emails get lost in long chains, and chats can get confusing when trying to discuss multiple clients. Managers should use one communication tool, such as Slack, Basecamp or Trello, to make sure the team stays organized. Break up different clients into different Slack channels (or boards, etc., depending on the tool) to reduce confusion.



Invest in an approval tool

The biggest mistake remote teams can make is allowing a post or piece of content to go live with an error. This can be a small error such as a typo or a large error such as offensive content. Big brands have done this, but it’s a really easy fix. Use a content approval tool to setup automated social media approval processes, so all necessary parties have their eye on the content before it goes live. This is a great tool to use with clients as well, because, instead of going through email chains or complicated spreadsheets, clients simply see posts how they would look and press an approve button.

Watch and learn from analytics

Instead of having every person check analytics, it’s a good idea to assign this task to one or two data savvy people. This person can check native social media statistics, as well as Google Analytics, to create a weekly or monthly report on which type of social media channels perform the best and which are not converting. This person can also have their own Slack channel where they disseminate useful data-driven information to the rest of the team.


Sign Up: Receive the StartupNation newsletter!

Don’t place blame, just find a solution

When working remotely, sometimes things go wrong. It happens. Instead of figuring out who to blame, focus on finding a solution to the problem. If an image uploaded incorrectly on Facebook, don’t blame the owner, but instead work with design or new stock images to make sure this problem does not happen again. Teams that find solutions will be more productive moving forward.

Working remotely gives team members flexibility and the chance to own different projects without micro-management. For social media teams, this means no in-person chats about the strategy, campaign and analytics, which can prove challenging for some. Teams that find useful communication tools and make sure to utilize them correctly, however, will have no trouble working together regardless of location.

Total
9
Shares
Previous Article
sales

Overcoming a Fear of Sales as a New Entrepreneur

Next Article
Business loan

The 5 Criteria You Need to Choose a Business Loan

Related Posts
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
VR technology
Read More

Why VR Technology is 2022’s Must-Have Business Tool

Facebook’s Mark Zuckerberg made headlines this year with his ambitious plans to build a metaverse, a world in which social and professional interactions are mediated by immersive digital technologies. But away from the front pages, these technologies are already being enthusiastically adopted by forward-thinking companies. And while the past year has seen a plethora of...
purpose
Read More

Gen Z’s Mindset of Purpose Fuels a New Business Model

In September 2021, 4.4 million Americans quit their jobs. We’re hearing about the Great Resignation everywhere--on TikTok and Forbes and everything in between. The industries affected are vast, and the reasons are highly variable. The common denominator, however, seems to be that there is a widespread shift in mindset among American workers that may no...
the rigbt software
Read More

The Right Software is Essential for Your Evolving Business

You started a business with a great idea, but when it comes to scaling it up with speedy and effective execution, you need something more than the average spreadsheet and software that only meet your business’s primitive needs. Often, business owners make the mistake of sticking to outdated software which hinders growth and profitability. Business...