break a whey the lip bar

StartupNation Radio feat. Break a Whey and The Lip Bar

This episode of StartupNation Radio is brought to you by Pappas Financial

On this episode of StartupNation Radio, your host, Jeff Sloan, interviews Jeff Kulis of Break a Whey and Melissa Butler of The Lip Bar.

Jeff Kulis is the founder of Break a Whey, an all-natural, high-protein yogurt for all ages. Break a Whey ice cream is a healthy alternative to other soft serve products, which are generally higher in sugar and carbs, with low to zero protein.

Kulis created Break a Whey to give schools, colleges, hospitals and sports teams an alternative to high fat, high sugar, high calorie soft serve that are void of nutrition and are artificially sweetened.

Break a Whey chocolate and vanilla shakes can be purchased online, and are available at select stores in metro Detroit.

During the interview, Jeff discusses

  • Various trial runs and different versions of his product
  • How he took his idea to market
  • How he produces and distributes Break a Whey
  • Creating consumer awareness and demand for Break a Whey
  • His current re-branding campaign

For more information on Break a Whey, or to purchase, visit the official website.

Next up, Jeff chats with Melissa Butler, founder and CEO of The Lip Bar. While working as a licensed stock broker on Wall Street, Melissa became frustrated with the beauty industry and, therefore, created a solution.

She disliked traditional beauty brands and their linear approach to beauty, with excessive amounts of chemicals. It was her belief in health and inclusion that lead her to begin making lipstick in her own kitchen, eventually developing her vegan product line, The Lip Bar.

During the show, Melissa talks about:

  • Her desire to create inclusivity for women through individualized products
  • Success after the road block she faced with “Shark Tank”
  • How she proved herself and her business
  • How she got her product into more than 450 Target stores
  • The future of The Lip Bar

The Lip Bar is headquartered in Detroit and can be found on, as well as in Target stores across the nation. Check out the Instagram page to stay up-to-date with the latest product news.

Sign Up: Receive the StartupNation newsletter!

Tune in to WJR 760 AM radio next Saturday at 2 p.m. EST for an all-new episode of StartupNation Radio!

Previous Article
consumer lifestyle data

Why Consumer Lifestyle Data is the Key to Successful Marketing

Next Article

4 Ways to Overcome a Plateau and Reignite Your Passion

Related Posts
Read More

WJR Business Beat: We’re Spending Even More Time Online (Episode 411)

In today's Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them. Tune in below for more details on how digital use has changed with the pandemic:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
Read More

WJR Business Beat: Win $10,000 Grant Through Verizon Program (Episode 410)

On today's Business Beat, Jeff provides details of the Verizon Small Business Digital Ready program, including free resources, coaching and $10,000 grants to get your small business up and running. Tune in below for more details:     Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...