Browsing Tag


85 posts
negotiation techniques
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10 Negotiation Techniques to Make You a Better Entrepreneur

Startup entrepreneurs are not always the best negotiators. They step into the shoes of a business owner for the first time and find (to their surprise) that nearly everything involves negotiation of some kind, and they may not always have those negotiation techniques down. Starting a business requires, quite literally, hundreds of negotiations. Some are...
business pitch
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10 Ways to Create a Successful Business Pitch

Recently, the term "business pitch" has become as popular as the term "startup." A pitch is essentially a business plan that one presents verbally to potential investors of a business. A shorter summary of the complete pitch is an elevator pitch. The startup owner has to clearly explain the business opportunity to the investors, so...
email marketing
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How to Make the Most of Your Holiday Email Marketing

The holidays are one of the most important times of year for small businesses, startups and e-commerce business to increase sales and boost revenue. One smart way to capitalize on this expected increase in consumer spending is to polish your holiday email marketing practices. According to Deloitte's U.S. holiday economic forecast, holiday retail sales are expected...
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How Plymouth Technology and Cultured Kombucha are Pivoting During Uncertain Times

On this weekend's StartupNation Radio show, Jeff and co-host, Norm Pappas, interview husband and wife entrepreneurial duo, Amanda and Chance Richie. Their core company is Plymouth Technology, a company that helps its customers solve their most challenging industrial wastewater treatment problems, where Amanda is CEO and Chance is Chief Engineering Officer. StartupNation exclusive discounts and...
break a whey the lip bar
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StartupNation Radio feat. Break a Whey and The Lip Bar

This episode of StartupNation Radio is brought to you by Pappas Financial On this episode of StartupNation Radio, your host, Jeff Sloan, interviews Jeff Kulis of Break a Whey and Melissa Butler of The Lip Bar. Jeff Kulis is the founder of Break a Whey, an all-natural, high-protein yogurt for all ages. Break a Whey...
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What’s the Difference Between a Startup Incubator and an Accelerator?

It’s not uncommon for aspiring entrepreneurs to think a startup incubator and accelerator are the same concept. Which does what, exactly? Do entrepreneurs need both in order to succeed? Incubators and accelerators are designed to help guide entrepreneurs and their businesses to success. However, not every startup may be the right fit for both an...
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How to Rebrand Your Startup: An Uber Case Study

Rebranding is tricky. For one thing, there’s no guarantee it’s going to work, and your rebranding attempts can have an unintended effect. Instead of creating a new image for your company, your rebrand can simply remind customers of your previous image (or faults). The basics of branding Before we talk about rebranding, let’s brush up...
Side Hustle School
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Entrepreneur Chris Guillebeau’s Formula for Creating a Side Hustle in 27 Days

Author, speaker and entrepreneur Chris Guillebeau is best known for his renowned books, "The $100 Startup" and "The Art of Non-Conformity." He is also an expert travel hacker, and host of the annual World Domination Summit in Portland, Oregon. In 2017, he embarked on a new project, Side Hustle School. His latest book, "Side Hustle: From Idea to Income...
foreign market
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The Challenges of Launching a Startup in a Foreign Market

Once upon a time, it was more than enough for a business to remain within the borders of its birthplace. However, the constantly changing business tides have lead to a need for even the smallest of businesses to consider international expansion. This venture presents various challenges depending on your niche, the target countries you wish...
Born for This
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Born for This: Improve Your Skills, Increase Your Value [Book Excerpt]

One of the many keys to succeeding as an entrepreneur lies in focusing not just on improving your skills, but improving the right skills, according to author, entrepreneur and speaker, Chris Guillebeau. Understanding and repositioning your skills by making a list of the things you do well, as well as a list of what you...
LinkedIn ProFinder
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LinkedIn ProFinder Shares Advice for Navigating the Gig Economy

Whether you're a small business looking to hire help, or an entrepreneur seeking freelance work, there are plenty of resources to choose from. Sites like Fiverr are great for outsourcing on a budget, while a tool like LinkedIn ProFinder provides a marketplace for entrepreneurs in the gig economy. In fact, according to LinkedIn, the gig economy...
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5 Outsourcing Strategies for Startups

Startups nowadays have a lot of tools to streamline tasks. You can simplify bookkeeping with accounting software, stay on the same page with communication apps, or even automate marketing activities via email platforms. But despite the advantages that these cutting-edge tools bring to the table, no business can survive (let alone prosper) without the manpower...
StartupNation community
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What’s Hot in the StartupNation Community Forums?

The StartupNation community forums provide an online space for like-minded entrepreneurs to share advice, discover new data and strategies and connect with one another. It is also an outlet for dreamers to learn the necessary steps to turn their ideas into reality and a place where entrepreneurs and small business owners can turn to for...
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7 Necessary Steps to Take Before Opening a Franchise

The process of finding and opening a franchise can seem long and confusing. Likely because of this, many people rush through the process and risk ending up unhappy with their choice, running an unsuccessful business, or both. We’ve put together a list of seven steps that all prospective franchisees should take. Following this roadmap will not...
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My Startup Isn’t Growing, What Should I Do?

The recipe for small business growth is an imprecise one. Mix one advertising campaign and two new salespeople and let rise? Or is it one social media marketing campaign and three new customer service reps? It’s tough to decipher and is based on your startup’s unique structure. If you’re thinking, “My business isn’t growing, what...
gig economy
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Why Millennials Should Join the Gig Economy Before Becoming Entrepreneurs

Last year, a study from McKinsey Global Institute reported that in the United States alone, nearly three in 10 American workers are employed in independent positions. Most independent work is generally of the freelance variety (also called the "gig economy"), such as Lyft or Uber drivers, hosting out rooms in your home through Airbnb, selling...
Chris Guillebeau
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Unlocking the Secrets of the $100 Startup with Chris Guillebeau

StartupNation had the pleasure of interviewing Chris Guillebeau, author of "The $100 Startup." In writing the book, Guillebeau identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment. The book covers the 50 most intriguing case studies from this group. Guillebeau is a master at turning ideas into income, which then supports...
Coworking space
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4 Ways Your Business Can Improve by Joining a Coworking Space

Coworking spaces are all the rage these days. Just go to any major city and you can find a coworking space in every neighborhood. From small spaces above coffee shops to massive international chains, there is certainly no lack when it comes to a startup finding some office space. This begs the question, are coworking spaces...
StartupNation ad
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StartupNation: Build Your Business, Live Your Dream

If you're ready to escape the grind, write your own future and be wildly successful, StartupNation has all the resources you need to start, grow and manage your business. The most reliable resource for entrepreneurs, startups and small business owners seeking information about starting, growing and managing a business, StartupNation provides content by entrepreneurs for...