startupnation business beat

WJR Business Beat with Jeff Sloan: Siren PR (Episode 2)

This morning, Jeff discusses the power of storytelling in business marketing.

Once you get your company’s story packaged, how do you share it with others? Lindsey Walenga, CEO of Siren PR, shares great storytelling advice:

“Every business, every brand, whether it is a tech company, a nonprofit, a dermatology practice, every brand can activate their story to help deepen relationships with their customers. Research tells us that when messages are positioned as a story, they are 22 times more likely to be remembered.”

– Lindsey Walenga, CEO of Siren PR

Listen to the full segment below:


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Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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