startupnation business beat

WJR Business Beat with Jeff Sloan: Siren PR (Episode 2)

This morning, Jeff discusses the power of storytelling in business marketing.

Once you get your company’s story packaged, how do you share it with others? Lindsey Walenga, CEO of Siren PR, shares great storytelling advice:

“Every business, every brand, whether it is a tech company, a nonprofit, a dermatology practice, every brand can activate their story to help deepen relationships with their customers. Research tells us that when messages are positioned as a story, they are 22 times more likely to be remembered.”

– Lindsey Walenga, CEO of Siren PR

Listen to the full segment below:

StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Leave a Reply
Related Posts
Read More

How to Calculate Annual Gross Income: A Step-by-Step Guide

Understanding your financial health starts with one critical figure: your annual gross income. This isn't just a number; it's a reflection of your earning power and plays an important role in shaping major decisions.  Whether...
Read More

50 Soap Business Name Ideas

A soap business name can reflect your brand’s values and impact how customers remember your company. A name can be memorable, make people smile, and establish goodwill for the soaps that you sell. Picking the...